This article makes a good intro for people learning about dashboarding.
It talks about how small businesses, for quite some time, have been stuck using primitive forms of “data warehousing,” such as Microsoft Excel. Until BI dashboard software came along, it was always a tedious, error-prone process for any size businesses to track performance metrics in an easy to understand format. For those new to it, BI software offers businesses a valuable tool to help increase efficiency, increase response time, and maximize profits.
InetSoft’s CMO Mark Flaherty was recently interviewed by CreditCardProcessing.net about how small businesses get started using dashboard software: