Which KPIs Are Used on Media Coverage Analysis Dashboards?

Dashboards for coverage analysis are essential for determining how well a company’s tactics are connecting with the target market. They provide a thorough review of key performance indicators (KPIs) that assess the success of advertising campaigns, marketing initiatives, and communication plans.

In this article, we’ll examine the crucial KPIs used on dashboards for coverage analysis and examine how they help with strategic planning and informed decision-making.

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