How Marketers Use Dashboards

Many marketing specialists use dashboards as they help visualize data for easier comprehension and usage.

First of all, it's necessary to define a marketing dashboard. This reporting instrument provides key performance indicators (KPIs) and other metrics in the shape of charts, graphs, and other visual elements. These tools make it possible to evaluate marketing performance objectively. The main question to answer with a marketing dashboard is, "Where are we?" It is possible to correct tasks, set up new goals, and change the schedule using this tool.

The Benefits of Marketing Dashboards

By using a marketing dashboard, you can, for instance, see how far you are in the terms of content. Does your team have enough time to produce and publish the required amount of content? Perhaps, except for your in-house writers and editors, you will need to hire freelance experts from some paper writing service. Another example is whether you have enough social media accounts under your control and how active they are.

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Marketing KPIs

A marketing dashboard displays plenty of indicators and metrics that a marketing specialist should know and interpret. Once you have a look at the statuses, you will get an idea of where your project is. The tool allows spotting and fixing issues at the early stages. The idea is to analyze the reports in the shape of heat maps, scatter plots, and other visuals to decide how to improve the current activities and results. Here are some of the metrics provided by most marketing dashboards:

  • Lead-to-cashflow
  • Prospects
  • Profitability
  • Conversion rates
  • Geodata
  • Source tracking (e.g., organic search)

In some cases, your company may need to purchase extra software or systems. Otherwise, it is enough to get and install specific applications. To get the most accurate results, experts recommend tracking the activities of all possible sources where your business is present: automation platforms, websites, social media accounts, email campaigns, etc.

The best thing is that almost every marketing dashboard is customizable so that you can adapt the design according to your business.