So, basically our application, as well as the Qliks and Spotfires and Tableaus of the world are hAnd we have been giving our power users ad hoc query tools and OLAP cubes for 10 to 20 years now, which essentially is putting them in a straitjacket where we are basically saying hey you can drill up and down these dimensional hierarchies that are predefined, but you can’t go anywhere else. And that’s just too constraining with these folks.
They want to play and explore, they want to blend different data sets together. Once they’ve mashed up those data sets, they want to drill into those details of that data with unfettered drilling, which is why they live out in that far right world, the dark side of data dumps in Excel and Access because that’s where they have the freedom to do this.
And I think we need to recognize that there is a sweet spot for the power user that’s somewhere between ad hoc query and OLAP and these data dumps in Excel and Access, and that’s creating these data discovery tools where you do have the ability to blend data together from different data sources easily, you do have the ability to drill into the details of the data without being bound by a dimensional, hierarchical drill path.
And you can do a lot of the calculations and customize fields and calculations that you want to build in this data discovery world for power users to play in. I think the idea here is that we are blending this data together, doing lot of this analysis and creating interesting insights that then feed the reports and dashboards we give to our information consumers.