Jim Ericson: Yeah, well if it’s much more of a poor world, you know, these days when it comes to data. It’s not so much, here’s what you need, now take it and go make us wealthy. I think, you know, the innovation that’s coming in data, a lot of it’s coming on the consumptive side, and a lot of it’s being delivered through some, you know, sometime it’s kind of light-weight applications but even just the conventional channels of wikis and social media and things like this that are becoming sort of the information feeds for a lot of people.
You know, I hadn’t really contemplated a year ago that I would be using Twitter as more or less as a news feed in spite of everything else I do because it’s the people that I follow are pointing out what they are doing. And you know, keeping tabs with what they are doing has become a more collaborative experience. It’s exposed to me to a much greater volume of information, and now you know, the challenge isn’t so much for me, you know, confronting a console, you are going for some sort of crazy SAP user interface. I mean it’s got to be much more about understanding what people around me are doing and what my own behavior is, how I get through my day.
And it requires me to both be a consumer and a provider of the information. It’s the end of the end user. The use of information now is becoming different. Some of the people originate it. They are not necessarily the end points but the originators of an exploratory approach. And it has changed things for the people who build the information systems, and we have talked in the past about this sudden rise of ungoverned information that people are using in their daily jobs and becoming much more clever and empowered in terms of that.
Well, it’s not the controlled environment it was, so I mean how do we optimize that? How do service organizations and IT organizations look to create value with the existing assets that they have always delivered in the importance of the drivers of the business from an operational sense. But put that in the context of the people, where people are actually consuming information and working through their dates, it’s a whole new frontier in some ways.