Dashboards and Visualizations for Bitly Analytics

Reporting on Custom Conversion Types

Having multiple conversion types such as quality visits or content interactions is a much more powerful way of measuring ROI for PPC, social media, and SEO activity, but Bitly doesnt combine them in it's reports.

Mashing Up Bitly Analytics Software with CRM, Financial and ERP Data

Probably the most powerful capability you get when you choose InetSoft for your Bitly dashboard reporting front-end is the ability to mash up your app data with your sales pipeline data. Now you can take into account lead quality and actual revenue generated in your ROI analyses.

What Are the KPIs and Metrics Displayed on a Bitly Dashboard?

Here are some common KPIs and metrics displayed on a Bitly dashboard:

1. Total Clicks: The total number of clicks received on all shortened links over a specific time period. This metric provides an overview of overall link engagement and traffic generated through Bitly links.

2. Click-Through Rate (CTR): The percentage of users who clicked on a shortened link out of the total number of users who viewed the link. CTR helps measure the effectiveness of link campaigns and content in driving user engagement.

3. Top Performing Links: A list of the top-performing shortened links ranked by the number of clicks received. This helps users identify which links are generating the most traffic and engagement, allowing them to optimize their marketing strategies accordingly.

4. Referring Sources: Breakdown of traffic sources that are driving clicks to shortened links, including social media platforms, websites, search engines, and direct traffic. Understanding the sources of traffic helps users identify which channels are most effective in driving link clicks.

5. Geographic Location: Distribution of link clicks by geographic location, showing which regions or countries are generating the most traffic. This information can be valuable for targeting specific geographic markets or tailoring content to different regions.

6. Device Type: Breakdown of link clicks by device type (e.g., desktop, mobile, tablet), allowing users to understand how their audience is accessing their content and optimize their links and content for different devices.

7. Conversion Tracking: Integration with third-party analytics platforms or conversion tracking tools to measure specific actions taken by users after clicking on a shortened link, such as sign-ups, purchases, or downloads.

8. Link Performance Over Time: Trends and historical data showing link performance metrics (e.g., clicks, CTR) over time, allowing users to identify patterns, seasonality, and changes in link engagement.

9. Link Attribution: Insights into which campaigns, channels, or sources are driving the most clicks and conversions through Bitly links, enabling users to allocate resources effectively and optimize their marketing efforts.

10. Customizable Reports: Ability to generate customizable reports and dashboards with specific KPIs and metrics tailored to individual user preferences and business objectives.