This is the continuation of the transcript of a Webinar hosted by InetSoft on the topic of "The Topology of the Visualization Vendor Landscape." The speaker is Abhishek Gupta, Product Manager at InetSoft.
Data discovery and analysis software -- I’m going to focus the rest of this on that top right quadrant which is a big part of what we do. The concept is you connect to data source, and end users do some discovery and exploration and get insights. They see stories. They come to decisions, and then they deliver results to others in the enterprise. It could be that they deliver results out as visual chart in PowerPoint.
It could be that they deliver results as a PDF distributed out to a list of 40,000 customers. They may now want to initiate a marketing campaign and send a mailing out, too. There are additional chart types over and above the display types and the reporting kinds of charts.
There are charts that are more statistical, and there’s a lot of flexibility with data because in data discovery and analysis, it’s more ad-hoc. We can work with prepared and also unprepared data, excel spreadsheets or hundreds of source systems tables from an Oracle data warehouse.
#1 Ranking: Read how InetSoft was rated #1 for user adoption in G2's user survey-based index | Read More |
It could be multiple tables from multiple sources, multiple kinds of relationships: one to one, one to many, and many to many. With other reporting tools, much of these data cannot has to be flattened, but you then lose a lot of the power of retaining the original multiple one to many, many to many relationships.
The tool can automatically roll-up data on the fly in-memory. Tables can be transformed into roll-up tables. There’s interaction across all for both charts and dashboards. We’d like to say you can select anywhere, and it updates all the charts everywhere, you’ll see that in our upcoming demo. And in-memory it gives you the speed that you need for this speed of thought analysis.
If you’re traversing a network to a database, asking a database to do work, it’s a lot slower than if the data is physically resident right there where the app is running. Also new field calculations, numerical strength, date and conditional formatting are part of these tools. The concept is you’re setting this up for visual discovery so people can visually explore things that human minds can see, patterns.
From there, they can drill down further and ask new questions. Included with this is predictive modeling. The idea here is the human mind can look at 5,10,or 15 fields and start figuring what’s going on by visually exploring data, but much of these data sets have 50 or 100 fields, and in some of cases it’s four, five hundred fields wide.
The human mind can’t visually tackle that. Predictive modeling determines mathematically what the five related fields are in the buckets. From there you see the pattern in a few minutes. But this is the concept of a visual tool and that display and analysis, discovery and analysis versus display or reporting.
And if you look at going beyond reporting, I love this chart. This guy Norman comes in to the room with this collection of reports and charts and things. And to the group, Norman just asks them, are we doing good, or are we doing bad? And there’s three things going on here.
First, the people in the room can’t see the story. They see a bunch of charts and numbers. The second is that this way, there are too many moving parts to easily disentangle it. The third thing is in this model you are relying on Norman. There’s a bottleneck. There’s 1% here who prepares and tries to interpret the data.
Yet, you have a group of managers trying to understand that, and at a high level this is what visualization is about. It’s taking that kind of data and making it easy to see and to interact with. I love this quote from one of our customers. “The combination of data discovery and visualization enables our users to uncover hidden relationships they didn’t know it existed.
I’ll often hear, ‘Why didn’t we have this data before?’ In fact they did have it in the report. They just didn’t see the story. And so that’s the key to visualization is getting the human mind to see and understand and create insights so they can make better decisions.
Data discovery and analysis software has become indispensable for organizations seeking to transform raw data into actionable insights. These tools empower businesses to explore, visualize, and interpret complex datasets, enabling data-driven decision-making. For IT professionals, developers, and business analysts, understanding the key features of these platforms is essential for selecting the right solution. Below, we outline the most critical features of data discovery and analysis software, with a focus on their technical capabilities and practical applications.
Effective data discovery begins with seamless integration across diverse data sources. Modern software supports connectivity to structured, unstructured, and semi-structured data, including relational databases (MySQL, PostgreSQL), NoSQL databases (MongoDB), cloud platforms (AWS, Azure), APIs, and flat files (CSV, JSON). This feature allows users to aggregate data from multiple sources into a unified view, eliminating silos and enabling comprehensive analysis. For example, a retail company can combine sales data from a POS system, customer feedback from APIs, and inventory logs from a database to analyze performance holistically.
Visualization is at the heart of data discovery, transforming complex datasets into intuitive charts, graphs, heatmaps, and dashboards. Interactive visualizations enable users to drill down into specific data points, filter results, and explore trends dynamically. Features like drag-and-drop interfaces and predefined templates simplify the creation of visualizations, while advanced options, such as conditional formatting and trend indicators, support in-depth analysis. These capabilities allow analysts to identify patterns, such as sales spikes during promotions, with minimal technical expertise.
Self-service analytics empowers non-technical users, such as business analysts or managers, to explore and analyze data without relying on IT teams. Intuitive interfaces, often featuring drag-and-drop functionality, enable users to create custom reports and dashboards tailored to their needs. For instance, a marketing team can build a dashboard to track campaign performance metrics without coding knowledge. This feature reduces IT bottlenecks, accelerates decision-making, and fosters a data-driven culture across organizations.
Advanced analytics capabilities, including predictive modeling, machine learning, and statistical analysis, are critical for uncovering deeper insights. Data discovery tools often integrate AI to automate pattern recognition, anomaly detection, and trend forecasting. For example, a manufacturing firm might use predictive analytics to anticipate equipment failures based on historical sensor data. AI-driven features, such as recommendation engines, suggest relevant datasets or visualization types, streamlining the analysis process for users with varying expertise levels.
Raw data is often messy, with inconsistencies, missing values, or outliers that can skew analysis. Data discovery software includes robust data preparation tools to clean, transform, and standardize data. Features like automated outlier detection, data normalization, and format unification ensure high-quality datasets. For instance, a logistics company can use these tools to clean GPS data, removing erroneous entries before analyzing delivery efficiency, ensuring reliable insights.
Collaboration features enable teams to share insights and work together on data analysis projects. Users can annotate dashboards, comment on specific data points, and share visualizations via web links, email, or integrated platforms like Slack. Role-based access controls ensure that sensitive data is shared securely with relevant stakeholders. This functionality is vital for cross-functional teams, such as a supply chain group collaborating on inventory optimization, fostering collective decision-making.
As organizations grow, so do their data volumes. Scalable data discovery tools handle large datasets without compromising performance, often leveraging in-memory processing or cloud-native architectures. For example, a serverless platform can dynamically scale to process millions of IoT sensor records during peak operations, ensuring low-latency dashboard updates. This scalability is crucial for industries like finance, where real-time analysis of transaction data is essential for fraud detection.
Robust security features are non-negotiable for data discovery software, especially when handling sensitive information like personally identifiable information (PII) or financial records. Tools offer data encryption, role-based access controls, and compliance with regulations like GDPR or CCPA. Governance features, such as data lineage tracking and metadata management, ensure data transparency and auditability. These capabilities are critical for organizations like healthcare providers, ensuring compliance while analyzing patient data.
Real-time data processing enables organizations to act on insights as events unfold. Data discovery tools with streaming capabilities ingest and analyze data from live sources, such as IoT devices or market feeds, delivering up-to-the-minute dashboards. For example, an e-commerce platform can monitor website traffic and conversion rates in real time, adjusting marketing strategies instantly. This feature is essential for dynamic environments where timely decisions drive competitive advantage.
Ad-hoc querying allows users to explore data interactively without predefined queries, enabling rapid hypothesis testing. Tools provide intuitive interfaces, often with drag-and-drop elements, to query datasets and generate insights on the fly. For instance, a sales team can explore customer purchase patterns by region without needing a pre-built report, uncovering new opportunities. This flexibility is key for agile analysis in fast-paced industries.
These features translate into tangible benefits across industries. In retail, data integration and real-time processing enable dynamic inventory management, ensuring stock levels align with demand. In manufacturing, advanced analytics and visualization help predict maintenance needs, reducing downtime. Financial institutions leverage security and governance features to comply with regulations while analyzing transaction data for fraud detection. Collaboration tools empower cross-functional teams to align on strategic goals, such as optimizing supply chains or marketing campaigns.
While these features are powerful, implementing data discovery software requires careful planning. Data integration can be complex if sources use proprietary formats, necessitating custom connectors. Developers may need to create scripts to handle such cases, adding to initial setup time. Scalability demands robust cloud infrastructure, and organizations must ensure their provider supports dynamic scaling. Security configurations, like role-based access, require upfront planning to align with compliance needs. Training non-technical users to leverage self-service tools is also critical to maximize adoption and value.
Previous: Categories of Data Visualization Tools |