Marketing Dashboard Software
Marketing dashboard software is crucial for analyzing a marketing department's leads, progress, and traffic.
Software is particularly useful to marketing professionals when it comes to measuring the effectiveness of digital marketing campaigns, tracking the performance of blog posts, external website links, and search engine rankings.
InetSoft’s marketing dashboard software allows marketers to create web-based interactive dashboards that can take the viewer from a high-level view of marketing performance down into the details for further investigation. Advanced visualization allows for further analysis and multidimensional exploration of data.
With instant connectivity to Google Analytics, Google Adwords, salesforce.com, and a host of other marketing oriented data sources, InetSoft’s dashboarding software makes it easy to measure KPI’s such as total cost per lead, incremental sales, website bounce rates, average lead scores, and more.
With a versatile and customizable dashboarding software, analyzing the engagement of website visitors and potential leads has never been easier.
Benefits of InetSoft’s Marketing Dashboard Software
InetSoft’s marketing dashboard software is easy to use, customize, and adjust to the end user’s personal preferences. The application can be up and running in weeks, not months. This interactive visualization software makes it easy for marketing professionals to analyze various data in dashboards, visualizing metrics such as engagement on social media, and the success or lack thereof of pay-per-click advertisements. With InetSoft’s drag-and-drop interface and point-and-click controls, marketing users who lack a technical background can build interactive marketing dashboards, all without help from IT.
In addition to this, InetSoft’s dashboard software provides the opportunity to mash up marketing data from a variety of sources to provide a unified view of corporate progress. Data mashup is useful for creating various marketing KPI’s, because it makes merging data from various data sources easy and effortless. Through mashup capability, users are able to drag and drop lead acquisition data from Google Analytics and mash it up with opportunity data from salesforce.com or any common CRM. Since InetSoft’s marketing dashboard software ensures web based accessibility, these mashup driven dashboards can be shared and distributed across the company, allowing all team members to be on the same page.
Other InetSoft Features
InetSoft’s marketing dashboard software has many tools which allow for further data exploration. Marketing KPI’s such as email marketing engagement scores, net promoter scores, or number and quality of backlinks can all be thoroughly investigated through filtering, highlighting, and brushing. These tools allow for the studying of a specific aspect of the marketing data on the dashboard or report.
InetSoft’s dashboarding software is also mobile-friendly and works on any web-browser, making it more accessible and versatile. With all the dashboards viewable through the click of a button on a phone, users will never be out of touch with marketing progress again.
Through InetSoft’s marketing dashboard software, marketing teams will constantly be up to date and can further advance corporate goals by studying and analyzing their marketing data. Not only is the marketing software easy to use and learn, it can quickly be up and running. Register now to see how you can attain the perfect software for your marketing needs.
Brewery Marketing: Transitioning from HubSpot to InetSoft Dashboards
Why Switch from HubSpot?
HubSpot has been a staple for many marketing teams due to its all-in-one CRM, marketing automation, and analytics capabilities. For the brewery's marketing department, HubSpot provided a robust platform for managing email campaigns, social media, and lead tracking. However, as the brewery scaled, the team faced challenges with HubSpot's dashboard customization and data integration limitations. The brewery needed a solution that could seamlessly integrate with their diverse data sources, such as point-of-sale systems, social media analytics, and inventory management tools, to provide a unified view of marketing performance.
HubSpot's dashboards, while user-friendly, lacked the flexibility to create highly customized visualizations tailored to the brewery's specific KPIs, such as taproom foot traffic, seasonal campaign performance, and regional sales trends. Additionally, the cost of HubSpot's premium features became a concern for the brewery, which operates on lean budgets typical of the craft beer sector.
Why InetSoft?
InetSoft, a business intelligence platform, emerged as a compelling alternative. Known for its drag-and-drop dashboard designer, InetSoft allows the brewery's marketing team to create visually appealing, cloud-based dashboards that mash up data from multiple sources. This was particularly appealing for the brewery, which needed to combine marketing campaign data with production and sales metrics to assess the ROI of promotional events like beer festivals or limited-release launches.
InetSoft's ranking as a top vendor in G2 Crowd's Business Intelligence Platforms Implementation Index Report, with high marks for user adoption and ease of implementation, gave the brewery confidence in the transition. The platform's ability to support self-service analytics meant that even non-technical marketers could build and modify dashboards without relying heavily on IT support.
The Transition Process
Switching from HubSpot to InetSoft required careful planning to ensure a smooth transition. The brewery's marketing team followed these steps:
- Data Mapping: The team identified key data sources, including HubSpot CRM, social media platforms, and brewery management software, to integrate into InetSoft.
- Dashboard Design: Using InetSoft's intuitive designer, the team created dashboards to track metrics like campaign engagement, conversion rates, and customer demographics, tailored to the brewery's unique needs.
- Training: InetSoft's user-friendly interface minimized the learning curve, but the team conducted training sessions to familiarize marketers with the new tool.
- Testing and Iteration: The team ran parallel dashboards in HubSpot and InetSoft for a month to compare outputs and ensure data accuracy before fully transitioning.
- Enhanced Customization: InetSoft's flexible dashboarding allowed the team to visualize complex data sets, such as correlating taproom sales with social media campaign performance.
- Cost Efficiency: Unlike HubSpot's premium plans, InetSoft offered a more affordable solution for advanced dashboarding without sacrificing functionality.
- Data Integration: InetSoft's ability to mash up data from disparate sources provided a holistic view of marketing efforts, enabling better decision-making.
- Self-Service Analytics: Marketers could independently create and tweak dashboards, reducing dependency on external consultants or IT teams.
Benefits of the Switch
The transition to InetSoft brought several advantages:
Challenges and Solutions
The switch wasn't without hurdles. Some team members were initially resistant to moving away from HubSpot's familiar interface. To address this, the brewery invested in hands-on training and highlighted InetSoft's ease of use. Data migration posed another challenge, as HubSpot's export process was not seamless for all data types. The team worked with InetSoft's support to streamline data imports, ensuring minimal disruption.