Marketing Reporting Tools

Marketing reporting tools are crucial for analyzing a marketing department's leads, progress, and traffic.

Software is particularly useful to marketing professionals when it comes to measuring the effectiveness of digital marketing campaigns, tracking the performance of blog posts, external website links, and search engine rankings.

InetSoft’s reporting tools allows marketers to create web-based interactive reports that can take the viewer from a high-level view of marketing performance down into the details for further investigation. Advanced visualization allows for a further analysis and multidimensional exploration of data.

With instant connectivity to Google Analytics, Google Ads,, Survey Monkey, and a host of other marketing oriented data sources, InetSoft’s reporting tools makes it easy to measure KPI’s such as total cost per lead, incremental sales, website bounce rates, average lead scores, and more.

With a versatile and customizable reporting tools, analyzing the engagement of website visitors and potential leads has never been easier.

#1 Ranking: Read how InetSoft was rated #1 for user adoption in G2's user survey-based index Read More

Benefits of a Marketing Reporting Application

InetSoft’s marketing reporting tools are easy to use, customize, and adjust to the end user’s personal preferences. The application can be up and running in weeks, not months. The reporting tools make it easy for marketing professionals to analyze various data in reports, visualizing metrics such as engagement on social media, and the success or lack thereof of pay-per-click advertisements.  With InetSoft’s drag-and-drop interface and point-and-click controls, marketing users who lack a technical background can build interactive marketing reports, all without help from IT.

In addition to this, InetSoft’s reporting tools provide the opportunity to mash up marketing data from a variety of sources to provide a unified view of corporate progress. Data mashup is useful for creating various marketing KPI’s, because it makes merging data from various data sources easy and effortless. Through mashup capability, users are able to drag and drop acquisition data from Google Analytics and mash it up with opportunity data from or any common CRM. Since InetSoft’s marketing reporting tools ensure web based accessibility,  these mashup driven reports reports can be shared and distributed across the company, allowing all team members to be on the same page.

Other InetSoft Features

InetSoft’s marketing reporting tools have many capabilities which allow for further data exploration. Marketing KPI’s such as email marketing engagement scores, net promoter scores, or number and quality of backlinks can all be thoroughly investigated through filtering, highlighting, and brushing. These tools allow for the studying of a specific aspect of the marketing data on the report or dashboard.

InetSoft’s reporting tool is also mobile-friendly and works on any web-browser, making it more accessible and versatile. With all the reports viewable through the click of a button on a phone, users will never be out of touch with marketing progress again.

With InetSoft’s marketing reporting tools, marketing teams will constantly be up to date and can further advance corporate goals by studying and analyzing their reports. Not only is the marketing software easy to use and learn, it can quickly be up and running. Register now to see how you can attain the perfect software for your marketing needs.

What to Measure with Online Marketing Reporting?

Measure Your ROI

You should also keep tabs on your online marketing efforts by measuring your return on investment (ROI). This will help you determine whether your efforts are paying off and whether you need to make changes to your strategy.

Monitor Your Website Traffic

One of the easiest ways to monitor your site's performance is to use Google Analytics. It allows you to track how people find your site, where they go once they arrive, and how often they come back. Monitor SEO performance by watching which are your top landing pages and comparing year-over-year organic traffic.

Analyze Your Social Media Performance

Social media platforms like Facebook and Twitter offer analytics tools that allow you to see how well your posts perform. You can also use these tools to analyze your competitors' performance.

Track Your Email Marketing Campaigns

If you're using email marketing software, you'll probably find a lot of features that help you track your campaign's progress. These features will show you how many people opened your emails, clicked through links, and converted into customers.

Measure Conversions

The best online marketing reporting tool should be able to help you measure conversions, analyze data, and provide insights into what works and what doesn't. You want to know if your ads are working, if your social media posts are driving traffic, and whether your email campaigns are converting.