What to Measure with Online Marketing Reporting?
Measure Your ROI
You should also keep tabs on your online marketing efforts by measuring your return on investment (ROI). This will help you determine whether your efforts are paying off and whether you need to make changes to your strategy.
Monitor Your Website Traffic
One of the easiest ways to monitor your site's performance is to use Google Analytics. It allows you to track how people find your site, where they go once they arrive, and how often they come back. Monitor SEO performance by watching which are your top landing pages and comparing year-over-year organic traffic.
Analyze Your Social Media Performance
Social media platforms like Facebook and Twitter offer analytics tools that allow you to see how well your posts perform. You can also use these tools to analyze your competitors' performance.
Track Your Email Marketing Campaigns
If you're using email marketing software, you'll probably find a lot of features that help you track your campaign's progress. These features will show you how many people opened your emails, clicked through links, and converted into customers.
The best online marketing reporting tool should be able to help you measure conversions, analyze data, and provide insights into what works and what doesn't. You want to know if your ads are working, if your social media posts are driving traffic, and whether your email campaigns are converting.