Technology has made many aspects of our lives easier, and shopping is no exception.
Online sales are becoming a larger portion of overall revenue for many businesses. eCommerce transactions are just one of the many kinds of data that it benefits to store and analyze.
One development that has accelerated the growth of online shopping is the rise of third party payment processors, such as Stripe. Customers feel secure using these processors since they can make purchases throughout the web without giving each website their back account information.
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With InetSoft's Style Intelligence, sales tracking metrics, customer return ratio, and website page views can all be mashed up with data from Stripe and other payment processors. With InetSoft's user-friendly drag and drop tool, it's easy to learn how to create mashups with data from your website and online store combined.
Let's say you're using Style Intelligence to take the information that you have from your own eCommerce store to track your executed sales transactions. While doing so, you could also pull data you have from Google Analytics which displays who has visited the website and who has stayed on the website or made a purchase.
You could take the two different pieces of data and join them, using InetSoft's data mashup to create a combined dataset. Style Intelligence™ will allow you take in and combine both pieces of data using the unique data mashup tool. With that data you can come up with new metrics, for example, a ratio of page views to new customers.
Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence tools that make it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting.
InetSoft's patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft's visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.
InetSoft Technology Corp.
InetSoft Technology Corp.