We are sure you agree there's a tremendous amount of clutter in the business intelligence marketplace, dozens if not hundreds of companies offering solutions or services. Some of the more established players seek to put up barriers to democratization of information and the intelligence to be gained from it. In some cases they make their solutions so complex and expensive in order to perpetuate an aura of "to be good, it has to be expensive and complex."
Well, with our software solutions we aim to disprove that. You can find technology like ours, that any size company can afford, doesn't require specialized staff or consultants to deploy, and aims to empower the business end-user to the fullest while recognizing that software needs to be as easy to use as the spreadsheet and presentation software they are comfortable with.
One thing that is unique about our software and really proves our point about empowering end-users and making BI implementations more efficient for an organization is end-user defined data mashup. Read this BI white paper on the topic for a discussion of how it compares to traditional business intelligence solutions such as data warehousing.
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