This information is easily understood by the finance director or the chief executive of that organization. I think this highlights something really important. When organizational information like this, about the profitability, cash flow, or efficiency of an organization, is rendered in this way, it’s quite eye-opening. It certainly catches the attention of senior managers.
The range of applications that you can imagine from an integrated geographic business intelligence solution is broad. From one end of sophistication, which is also likely limited in the number of users in an organization, likely the information analysts, you have statistical and data mining in a visual analytic, map-based way. This is used for hypothesis testing and predictive analysis. Next on the spectrum of sophistication and number of users, you have ad hoc query and analysis, which can include canned and parameterized reports, drill-down reporting, and OLAP functionality across multiple databases.
After that comes OLAP cube analysis which can include pre-defined analytical views, but also speed-of-thought slice and dice analysis. Next comes enterprise reporting which includes batch production of printed and Web-based reports, pixel-level control of field placement, and multi-report scorecards and dashboards, and this is geared towards managers and staffers alike. Lastly, you have report delivery and alerting which includes report subscription and delivery, exception-based alerting, and information delivery services, including delivery to consumers or customers or citizens of a local authority.