The Growing Trend of Geographic Business Intelligence

This is a transcript of a Webinar hosted by InetSoft entitled "Geographic Business Intelligence Trends." The speaker is Mark Flaherty, CMO at InetSoft.

Mark Flaherty (MF): We are now at a place where geographic intelligence and business intelligence can combine to make a positive impact on processes and business results. We have reached a tipping point where location based information is recognized to provide a competitive advantage for organizations who use it well. The new visualization technologies improve the way we perceive geography and its potential.

Geographic business intelligence software such as InetSoft's allows enterprises to build complete intelligent geographic information systems and deploy GIS functionality across the enterprise.

The ability to link location to other critical information in the business decision-making processes is attracting customers from a wide variety of industries. These kind of BI applications provide quick access to digital maps that can contain multiple layers of information.

On the business side this is a suite of applications that provides access to disparate operational data including business analytics, extensive visualization tools, for example, charting, and a secure enterprise reporting environment. This means there is more relevant and actionable information from existing operational databases and it can be distributed to those who can put it to use for the benefit of the organization.

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The potential for geographic business intelligence is significant. Geographic intelligence and business intelligence are natural partners. Organizations that use geographic information intelligently stand to benefit.

The business intelligence platform that InetSoft provides starts with access to enterprise information management systems such as CRM systems, any relational database, structured and unstructured data, and data warehouses. All of which can be mashed up to be used as virtual operational reporting databases. This information can then be presented using InetSoft visualization and reporting tools as management reports, corporate dashboards, and scorecards. Visualization of data allows people to analyze their information and answer business questions most efficiently.

A prime example would be a combined dashboard with a financial metrics bar chart on one side and geographic map of the distribution of some metric found in the chart. Selections from a selection list will filter data in both views simultaneously. Another example would be mass distribution to internal colleagues or external partners. So you can save the information and email it. The people receive, for example, a PDF which contains summary information and embedded map which will have business intelligence information overlaid on top of it.