Consumer Lender Whitebridge Financial Selects InetSoft's Style Intelligence for Dashboards and Reporting

Reasons for selection include ability to solve data management problems and greater options for interactivity

Piscataway, NJ ' June 9, 2015 ' InetSoft Technology, a pioneer in data intelligence, analytics and reporting, has announced that consumer finance provider Whitebridge Financial has selected InetSoft's Style Intelligence to create integrated dashboards and reports featuring data from several third party finance applications.

Whitebridge Financial's decision to select Style Intelligence came after a head to head comparison with another leading BI application provider. Whitebridge's management wanted interactive dashboards for portfolio analysis, and found that InetSoft's featured date sliders for picking date ranges made a big difference in allowing executives to explore their data dynamically. The competitor's application required users to manually enter a low and high date, slowing down the process of exploration.

The capability to produce properly formatted, pixel perfect, paginated reports was also a requirement, since Whitebridge has a parent company which it reports to. The competitor's solution only allowed users to do a screen grab; there was no feature which provided reports that were perfectly formatted. On the other hand, InetSoft's reporting engine allowed paginated reports to be seamlessly integrated with interactive exploratory dashboards.

Whitebridge was already using two separate third-party finance software applications: a loan origination analysis application to aid with the decisions of which loans to buy, and a loan servicing module to monitor collections over the life of the loan. They wanted a way to create an integrated system from these applications, one that reduced the need for dual entry. InetSoft's robust data layer and mashup capabilities allowed this to be done with a maximum amount of flexibility for both database developers and end users.

'I was wondering if the design of my databases would make sense to a management kind of person, who would be using them for ad hoc reports,' explains Jim Balint, Director of Technology at Whitebridge. 'But InetSoft's logical models enable me to map different attributes by ids as opposed to embedding the actual text of the table column. So I now have the freedom to design my databases with traditional relational structures and then substitute those attributes in by mapping to their corresponding values in the underlying tables. That's really powerful.'

'It's a cluttered marketplace of dashboard reporting solutions, and where InetSoft's application stands out is for solving data integration and data management problems. With its logical models, data manipulation functions, and fine-grained permissions controls, Style Intelligence can greatly reduce and often eliminate the need for traditional ETL processes and data warehousing,' explains Mark Flaherty, CMO at InetSoft. 'Data architects can store data in any way they choose, and later use our application to manipulate and mashup data across sources for analyst use and self-service dashboards and reporting, resulting in the best of both worlds for both developers and end users.'

Style Intelligence is a full-featured business intelligence solution for Big Data analytics and dashboarding that includes a powerful data mashup engine. End-users get visually compelling, highly interactive access to data, and IT gets a highly customizable, easy to learn and quick to deploy business intelligence toolset and self-service oriented information delivery platform that can solve complex data management problems in heterogeneous data source environments.

To learn more about InetSoft's Style Intelligence, view a demo, or read customer reviews, please visit

About InetSoft

Since 1996, InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption, plus pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability, combined with efficient information access enabled by InetSoft's visual analysis technologies, allows a maximum degree of self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 3,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

About Whitebridge Financial

Whitebridge Financial provides diverse consumer finance and service solutions throughout the continental United States. Their team of professionals have the combined experience of over 50 years in the finance industry, with the capital and resources to meet their dealers' volume and growth expectations, whatever they may be. Whitebridge's mission is to exceed every customer expectation by delivering a superior customer experience through their talented finance professionals and innovative technology solutions. They approve a wider range of credit profiles, generating the highest acceptance rate possible, which ultimately leads to increased cash flow and an expanded customer base for their clients. Their focus is on differing themselves from a traditional 'super-prime only' financing source. Their unique underwriting process and proprietary credit models allow them to accurately gauge and classify consumers' risk, enabling them to approve more customers and provide a competitively priced discount to match.


For more information, media and analysts may contact:

Mark Flaherty
InetSoft Technology Corp.
+1.732.424.0400 x 936

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"I now have the freedom to design my databases with traditional relational structures and then substitute those attributes in...That's really powerful."

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