Market Research Firm Intellitrends Provides Interactive Dashboards Using InetSoft's BI Technology

Dashboards enable individual data exploration, up to date information

Piscataway, NJ ' July 1, 2014 ' InetSoft Technology, an innovator in mashup driven business intelligence solutions, reports that market research firm Intellitrends is using InetSoft's Style Intelligence to create Dashview, a cloud-based customer feedback dashboard and analytics solution.

Intellitrends is a Michigan-based market research firm that has been serving clients of all types and sizes for over 25 years. Using time tested, accurate, primary and secondary market research methods, Intellitrends follows a unique process of understanding a client's position in the marketplace by conducting a thorough review and analysis of the competitive landscape. Utilizing their proprietary Competitive and Positioning Radar (itCAPR) process model, they provide their clients with an accurate view of their relationship and position in regards to the target market space.

Prior to partnering with InetSoft, Intellitrends was presenting its carefully gathered market research in the form of PowerPoint presentations. The time came to a find more valuable and impactful way to deliver their important findings. 'Our clients wanted something interactive, something that they could change on the fly,' explains Keith Stone, COO of Intellitrends. 'Also, some of our international manufacturing clients had data from multiple plants in multiple countries, so they needed something that could combine that data into a single view.'

After carefully evaluating several options, Intellitrends decided to utilize InetSoft's Style Intelligence to create Dashview. Dashview is a cloud-hosted set of interactive dashboards available through the Intellitrends password-protected website. The dashboards are customized to show performance measures for each individual client, and they automatically update as new data comes in. The program also give different levels of access based on login, so different departments and levels of management can have access to different levels of information. Alerts can be set to warn of competitive or operational risk situations.

These analytic dashboards are a huge advantage over the PowerPoints being previously presented to clients. 'One major advantage is clients get more timely information. Because we can feed them data in near real time, they can see the changes in what they're measuring as the data comes in,' Keith Stone explains. 'And another is the level of self-service they get for answering their own questions right away. Our customers can click to explore data since it's all interactive. They can drill down and go multiple levels deep to learn more about a specific business unit or region. And that satisfies their need for answers that they used to rely on us for providing, which also saves us resources in supporting them.'

'Intellitrends provides a great example of how market researchers and consultants can use visual analysis tools to better deliver actionable information to their clients faster,' explains Mark Flaherty, Chief Marketing Officer at InetSoft. 'When your clients are given the ability to interact with and visually explore findings on their own, they'll discover meaningful patterns in the data that even you might have overlooked.'

Style Intelligence is a full-featured business intelligence solution for Big Data analytics and dashboarding that includes a powerful data mashup engine. End-users get visually compelling, highly interactive access to data, and IT gets a highly customizable, easy to learn and quick to deploy business intelligence toolset and information delivery platform.

To learn more about InetSoft's Style Intelligence, view a demo, or read customer reviews, please visit

To read the detailed case study on Intellitrends' use of InetSoft's dashboard and analytics software, click here.

About Intellitrends

Headquartered in Southeast Michigan, Intellitrends has been providing quality market research to clients of all sizes for over 25 years. They conduct thousands of business and consumer research studies in multiple languages, spanning multiple methodologies, from one-to-one interviews, to phone and web surveys. Intellitrends serves a cross-section of industries, such as fast food providers, manufacturing, automotive suppliers, automotive OEM's, faith-based and non-profit organizations, school districts, counties, banking, retail, public relations companies, and consumer product manufacturers. Intellitrends takes pride in its ability to provide clear and concise reports to clients that include a 'what does it mean' analysis, providing clear, actionable recommendations from their research. Their reports include financials, market position, product position, product lifecycle, product component details, competitive organizational levels and many other valuable attributes. For more information please visit

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft’s patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft’s visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.


For more information, media and analysts may contact:

Mark Flaherty
InetSoft Technology Corp.
+1.732.424.0400 x 936

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"One major advantage is clients get more timely information. Because we can feed them data in near real time, they can see the changes in what they're measuring as the data comes in."

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