Customer analytics helps transform your data into something usable in day to day business. Good customer analytics becomes a powerful marketing tool used to jump hurdles and transform them into successful vantage points.
Businesses accumulate data as they operate; customer information, sales numbers, employee salaries, all become numbers in a spreadsheet eventually. Without good customer analytics, however, a business cannot really convert this information into knowledge.
Information is raw data. Knowledge is a useful resultant of that data that can be applied to the business. Information about where sales are h5est are just numbers until managers look into the "why?" of the matter. Proper customer analytics lead to appropriate marketing.
When exceptional customer analytics are performed, industry professionals can literally predict customer behavior. They can forecast buying habits and lifestyle habits of consumers just by mining data.
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