What KPIs and Analytics Are Used on Subscription Billing Dashboards?

SaaS, streaming, and e-commerce enterprises have all adopted subscription-based business models in recent years. Managing subscription models successfully demands a comprehensive grasp of KPIs and analytics to assess company health.

Dashboards for subscription billing are an excellent resource for tracking and evaluating these important variables. This article discusses subscription billing dashboard KPIs and analytics and their importance in enhancing subscription-based company operations.

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Monthly Recurring Revenue (MRR)

For organizations that rely on subscriptions, Monthly Recurring Revenue (MRR) is perhaps the primary key performance indicator. It stands for the consistent and reliable monthly income that subscriptions bring in. Add together all of your clients' monthly membership costs to determine MRR. MRR aids companies in comprehending the growth trajectory and stability of their revenue stream.

MRR may be further divided into three categories: Churn MRR (from customers canceling their subscriptions), Expansion MRR (from current customers upgrading or adding services), and New MRR (from new customers). Businesses may identify areas in need of attention by tracking these components.

Customer Churn Rate

Customer Churn Rate is a statistic that expresses the proportion of users that terminate their subscriptions within a certain time frame, usually one month. A high rate of customer churn may be harmful to a subscription-based firm since it reduces the monthly revenue and requires ongoing efforts to find new clients.

Subscription billing dashboards provide churn rate data that may be analyzed to find patterns and causes of client loss. Equipped with this data, companies may adopt preemptive steps to lower attrition, such boosting customer service, developing the good or service, or streamlining pricing plans.

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Customer Lifetime Value (CLV)

client Lifetime Value (CLV) calculates the total estimated income that a client will bring in over the course of their business relationship with you. It takes into account things like subscription costs, follow-up purchases, and the typical length of a customer's membership.

CLV is an essential KPI for assessing your subscription business's long-term profitability. Dashboards for subscription billing may be used to monitor CLV patterns, which enables companies to customize their marketing and customer retention strategies in order to get the most out of each client.

Average Revenue Per User (ARPU)

The average monthly income from each client is determined by calculating Average income Per User (ARPU). Divide the total MRR by the number of active customers to get the ARPU.

ARPU offers information about the general spending patterns of your clientele. While a falling ARPU might point to the necessity for price modifications or upselling tactics, a growing ARPU indicates that users are embracing higher-tier plans or buying add-ons.

Customer Acquisition Cost (CAC)

The term "customer acquisition cost" (CAC) refers to the costs incurred in obtaining new clients, including advertising and sales expenditures. Divide the whole cost of gaining new clients by the total number of new clients obtained over a given time to get the customer acquisition cost (CAC).

Dashboards for subscription billing assist companies in keeping an eye on CAC and making sure it stays within reasonable bounds. Unnecessarily high CAC compared to CLV might be a sign of inefficiency in client acquisition tactics and may need changes to increase return on investment.

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Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a metric used to quantify customer loyalty and satisfaction. On a scale of 0 to 10, consumers are asked how likely they are to suggest your product or service to others.

Subscription billing dashboards that track NPS provide insightful data on customer sentiment. Increased recommendations and a decrease in customer attrition are two benefits that businesses with high NPS ratings often enjoy from their more devoted clientele.

Revenue Churn Rate

Revenue Churn Rate explores the effect of churn on MRR, while Customer Churn Rate focuses on the quantity of lost customers. The proportion of MRR lost to cancellations and downgrades is computed.

By examining Revenue Churn Rate on subscription billing dashboards, companies may better understand the financial effects of customer attrition and create plans to reduce revenue loss.

Subscription Cohort Analysis

Subscription Cohort Analysis entails classifying clients according to the duration of their service subscription. It assists companies in comprehending the changing behavior of various client segments, enabling focused marketing campaigns and product improvements.

Businesses may see cohort data on subscription billing dashboards to see which cohorts have the lowest churn, greatest CLV, and other important metrics. To better serve each cohort, this data may direct product development and marketing tactics.

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MRR Growth Rate

The percentage rise in MRR over a certain time period, commonly monthly or yearly, is measured by the MRR Growth Rate. Positive growth rates show that a company is bringing in new clients or upselling current ones, which boosts sales.

In order to assist organizations, evaluate the success of their growth plans and make data-driven choices to sustain or accelerate development, subscription billing dashboards provide a real-time snapshot of MRR growth.

Churn Reasons Analysis

The analysis of customer churn factors explores the particular causes of customer subscription cancellations. Dashboards for subscription billing may classify causes for customer attrition, including those relating to pricing, product dissatisfaction, or competing alternatives.

Businesses may execute tailored tactics to address particular pain points, improve their products, and minimize churn more precisely by having a better understanding of the causes behind it.

Expansion Revenue Rate

The proportion of MRR increase attributable to current clients upgrading their plans or adding more services is determined by using the expansion revenue rate. This KPI assists in determining how well cross-selling and upselling tactics increase total revenue and client lifetime value.

Dashboards for subscription billing monitor the Expansion income Rate, which enables companies to find ways to maximize income from their current user base and upsell or cross-sell to current clients.

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Cohort Churn Rate

Customer turnover within certain customer cohorts or segments is analyzed by cohort churn rate. It breaks into turnover rates for various customer categories depending on attributes like subscription start date, plan type, or geographic area rather than examining total churn.

By identifying whether customer groups are more or less likely to churn, this KPI on subscription billing dashboards enables firms to customize retention tactics for certain cohorts.

Average Revenue Per Paying User (ARPPU)

You may get the average monthly income from consumers who are actively paying for your subscription services by using the Average income Per Paying User (ARPPU) calculation. ARPPU, as opposed to ARPU, only considers paying clients—free or trial users are not included.

Businesses may choose whether to modify their pricing strategy or upsell chances by using ARPPU, which provides insights into how well they monetize their paying user base.

Customer Retention Rate

The proportion of clients that are kept during a certain time period is determined by the customer retention rate. It is the opposite of the churn rate and gives a clear picture of how well a company can retain its current clientele.

Customer Retention Rate is monitored via subscription billing dashboards, which provide organizations insight into how quickly consumers stick with their services—a critical component of steady MRR development.

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Trial Conversion Rate

Trial Conversion Rate is a metric used by subscription organizations that provide freemium or trial versions to determine the proportion of trial users that become paying customers. This KPI aids in evaluating the efficacy of conversion tactics and trial offers.

Businesses may enhance their trial experiences, streamline onboarding procedures, and optimize the transition from a free trial to a paid membership, all of which can increase revenue, by keeping an eye on Trial Conversion Rate on subscription billing dashboards.