InetSoft Speaks About Data Mashup and Business Intelligence in TDWI Podcast

What is data mashup and why is it so important in business intelligence solutions?

Piscataway, NJ - September 17, 2008 - InetSoft Technology, an innovator in dashboard, reporting and analysis solutions,today announced the participation in an audio report by TDWI (The Data Warehousing Institute) on the topic of "Data Mashup and Business Intelligence: What is it and what are its benefits?". The podcast is available at and a transcript of the interview can be read here (InetSoft Speaks About Data Mashup and Business Intelligence).

Linda Briggs, contributing editor at TDWI, interviews Byron Igoe, Product Manager at InetSoft, discussing the meanings and origins of mashup and its specific application in business intelligence solutions. Byron explains the difference in process between traditional data integration approaches and data mashups. In-memory data federation and combining formal and informal data sources are discussed. Byron points out how drawbacks of traditional business intelligence software that prevented this capability have led to subversive behavior: business users taking their data and analysis into office applications like Microsoft Excel which has led to the problem of spreadmarts. Lastly, Byron comments on why BI applications are not commonly providing data mashup capabilities.

 "Data mashup is the next logical progression from ad hoc query," states Mark Flaherty, Vice President of Marketing at InetSoft. "It removes the frustration that end-users have experienced when trying to manipulate data beyond what the standard ad hoc query tools provide. InetSoft's Style Intelligence software platform is the only business intelligence application to enable this ultimate level of self-service."

InetSoft has been delivering award-winning software for 8 years running, offering easy, agile, and robust BI solutions that make it possible for enterprises of all sizes to deploy a fully-featured business intelligence solution that is very quick to deploy and easy for end-users to adopt. Highlights of the software include visually-compelling and interactive dashboards and pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block™ technology enables direct access to any open standards source, which means a data warehouse is not necessarily required, and any data manipulations can be shared and re-used with a simple drag-and-drop design tool.

For an online demo and free evaluation software, please visit

About InetSoft
InetSoft has earned its reputation of excellence as a leading global operational business intelligence solution provider by delivering innovative, award-winning software and professional services for over a decade. InetSoft serves over a million users worldwide, including 25% of Fortune 500 companies.


For more information, media and analysts may contact:

Mark Flaherty
InetSoft Technology Corp.
+1.732.424.0400 x 936

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“InetSoft's Style Intelligence software platform is the only business intelligence application to enable this ultimate level of self-service.”

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