Fast Growing Marketing Technology Company Underground Elephant Chooses InetSoft's Business Intelligence Software

Speed of deployment cited as reason for selecting InetSoftÂ’s Style Intelligence to power marketing program analysis and reporting

Piscataway, NJ – January 3, 2012 - InetSoft Technology (, an innovator in data mashup driven dashboard and reporting solutions, announced that Underground Elephant has selected InetSoft’s Style Intelligence with the goal of enhancing its already comprehensive reporting capabilities to all business units within the company.   Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets and creates analyses on of lead generation and sales cycle to deliver an optimal mix of leads to each of its clients.

Eric Jamieson, Director of Business Intelligence at Underground Elephant, expects their implementation of Style Intelligence to boost report development time, allow even faster access to data, and provide a great deal of flexibility in report creation that will allow Underground Elephant  to match reports to existing workflows among the various business units.  Another deciding factor in their decision to go with Style Intelligence was ease of installation and setup. 

“We had previously selected another BI solution, however delays in the installation process coupled with insufficient documentation curtailed our confidence in its efficiency.  We decided to give InetSoft another look, and were pleased when were able to deploy the solution within one afternoon,” said Jamieson.

Mark Flaherty, Chief Marketing Officer at InetSoft notes that, “A large part of Underground Elephant’s impressive level of success is a result of deriving intelligence from marketing campaign performance, so we know how critical our visual analysis and reporting software will be to them.  Speed and efficiency are central to successful business operations, and these benefits are what drive our product development goals: fast deployment, fast and flexible report development, and fast time to insight.”

Style Intelligence is a full-featured business intelligence solution for dashboard reporting that includes a powerful data mashup engine. End-users get visually compelling, highly interactive access to data, and IT gets a highly customizable, easy to learn and quick to deploy business intelligence toolset and information delivery platform. Data mashup capabilities allow for the integration of disparate data sources, enabling agile development and providing maximum self-service, while the application’s SOA architecture and open standards-based technology make for an ideal embedding and integration-ready application for dashboards, production reporting, and visualization.

To view a demo, live interactive examples, or read customer reviews of InetSoft’s advanced commercial business intelligence software, please visit

About Underground Elephant

Underground Elephant is a global performance-based marketing technology company that specializes in customer acquisition solutions in a wide range of vertical markets. Our proprietary technology platform, NeoKeo 2.0™, funnels qualified inquires through data-driven algorithms to maximize client ROI and increases conversion propensity. For more information visit

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft’s patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft’s visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 3,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

For more information, media and analysts may contact:

Mark Flaherty
InetSoft Technology Corp.
+1.732.424.0400 x 936

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“[We] were pleased when were able to deploy the solution within one afternoon.”

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