InetSoft's business intelligence dashboarding software connects to Google Search Console for better KPI dashboarding and a greater ability to drill and filter. Advanced data visualization methods such as heatmaps and bubble charts allow for visual analysis of more than two dimensions at once such as appearance volume, ranking, and CTR. Finding significant keyword performance changes over time is also easier.
Google has made available a vast amount of detail by query, no longer just rolled up into aggregates. With access to what is essentially a Big Data source, you need a more flexible but easy-to-use data analytics tool such as InetSoft's. While Google's built in charts and filters are quite helpful, they are limited to two-dimensional line charts and data tables which you need to export to do further analysis on. With a live connection to GSC data, InetSoft's tool allows more efficient repeatable analysis and weekly dashboarding.
While Google offers Google Studio to design more custom reports and chart, InetSoft's is easier to use and comes with many more built-in controls such as selection lists, range sliders and calendar selectors to build an efficient way to monitor and explore your data. Even more powerful is the ability to mash up this data with other data in your enterprise, particularly your CRM data where lead and sales data are stored. Now you can track KPIs like CPL (cost per lead), CPO (cost per opportunity), and most importantly ROI (sales revenue associated with SEO campaigns and keywords).
Dashboards Combining Organic and Paid Web Traffic
Despite being marketing solutions offered by the same company, Google Ads and Google Search Console (GSC) are not unified at all. There is no way to make either of your Google dashboards simultaneously chart visitors from paid and organic search over time. With InetSoft's dashboard designer you have access to every single metric at every hierarchy, and you can mix and match them as desired.
Mashing Up GSC Data with CRM, Financial and SEO Campaign Data
Probably the most powerful capability you get when you choose InetSoft for your marketing dashboard reporting front-end is the ability to mash up your GSC data with your sales pipeline and SEO campaign data. Now you can take into which keywords you are focusing on and where you are getting results.
Unlimited Multidimensional Data Analysis
Google limits the time frame of your view into data to the last 2 years, but with InetSoft's caching platform your analysis can go back further. Also, you can break down performance of metrics like average position and click-through-rate by all available dimensions: search appearance type (good page experience, translated results, and videos); device type (desktop, mobile, and tablet); and country.
“Flexible product with great training and support. The product has been very useful for quickly creating dashboards and data views. Support and training has always been available to us and quick to respond.
- George R, Information Technology Specialist at Sonepar USA