Holistic Marketing Powered by Data Intelligence

Digital marketing is generating large volume of data from many different channels. The data is typically scattered in different places. In order to close the marketing loop, marketing is also increasingly utilizing customer data from other business areas. InetSoft's data intelligence web app offers mashup-based visualizations and analytics. It removes technical barriers that often prevent effective implementation of data-driven marketing strategies.

Mashup Data for Holistic Marketing

Digital marketing is causing a data explosion in multiple fronts. Online search, social media, and traditional channels create a great variety of data. Meanwhile, both online and on-premise data volume is increasing greatly. Data formats and granularity levels are also vastly diversified. InetSoft's data mashup-driven web app enables the combination of these data sources to extract maximum marketing value.

Visualizion of KPIs & Self-Service Exploration

Data transformation and mashup is not an IT function. Data-oriented marketing professionals can now have the ability to iteratively visualize and analyze while mashing up data. InetSoft's data intelligence web app not only provides a high productivity tool for data analysts but also empowers less data-focused marketing professionals with self-service interactive analysis and customization.

Discover Marketing Opportunities Via Machine Learning

Machine learning can take marketing insights to the next level. Algorithms can spot trends and hidden patterns that humans have not noticed. InetSoft's built-in machine learning capability not only brings out machine-discovered intelligence, but it also allows the output to be mashed up with human-designed analysis for comprehensive marketing intelligence.

Machine Learning Marketing Dashboard

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