Mash Up Marketing Data with Other Corporate Data
A key strength of InetSoft's business intelligence software is its depth of support for data mashups. The lead or campaign data pulled from your operational marketing or CRM systems can be combined with almost any other data source found in your enterprise including: relational databases (JDBC), multidimensional databases, XML, SOAP, Java beans (POJO), EJB beans, flat files, Excel spreadsheets, OLAP cubes, and the proprietary data stores from salesforce.com, JDE, SAP, PeopleSoft, and Siebel CRM.
In addition, InetSoft has innovated unique capabilities for enterprise mashups. You do not have to be a BI analyst to create your own mashups. You can combine disparate tables and fields that were not previously mapped in a data model. Beyond that, you can also bring in your own data sets such as those in personal spreadsheets or those generated by vendors or partners. Whatever dashboards or reports you make from them are now shareable inside the enterprise BI space.