Mark Flaherty (MF): And agile BI, agile data access, really agile data access is all about virtualizing access to disparate heterogeneous data assets that are resident in a data warehouse or in your online transaction processing systems or throughout your ETL and other data integration investments. Really the idea is to enable very responsive, flexible, pervasive information as a service and to deliver all those capabilities into your business intelligence and development efforts.
So agile business, which is really what we’re striving for here, making your business model ever more flexible to be able to see new opportunities and fend off threats and turn them to your advantage. Agile business really requires agile data access because really data is at the core of every business and every business model.
In business intelligence, one way of looking at BI is that a decision support system to there to help people and your company as a whole to make better decisions. So agile data access helps you accelerate your decision support efforts. And it does so by enabling you, allowing you to avoid reinventing the wheel with each new BI project.
It lets you use common sets of data, of metadata, of calculations, of business rules, of predictive models, really a whole range of artifacts that collectively are components of your agile data access infrastructure.
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For agile business, just go quickly over this, from the very CEO level of looking at this is that in order to survive ongoing in such a dynamic ever-changing business environment, no matter what space you are in, as a business, you need to move towards a far more flexible model. If we go back to the olden days, businesses quite often became very large and very vertically integrated and very powerful by marshalling a lot of resources as multinationals and so forth. But quite often what happens, it’s happened in the past, is that businesses became too large and too complex and too rigid and unable to respond quickly enough to change the competitive conditions.
We have seen what's happened in this latest recession with some very large industrial enterprises eventually having been deconstructed in a hurry and almost a sickening hurry by the fact that conditions have entirely changed. Companies that are up and coming are those that have become more agile, like the jet fighter here which is really what it's all about is be able to turn out of dime as, slightly mixing metaphors there. But they’re more flexible and adaptable in their responses and they can zoom and target specific opportunities far more rapidly in a changing environment, compared to old battleships of the past, or in this case, aircraft carriers.
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