5 Inspiring Examples of Data Intelligence Marketing in Action

Did you know? Data-driven marketing is proven to increase return on investment (ROI), with campaigns led by insight-based personalization reporting a five to eight times higher ROI for their campaign investment.

By refining your marketing campaigns and communications with analytic reporting, you will not only create more impact with your content but also meet your target audience's needs head-on at exactly the right time in their journey.

To inspire your analytic reporting and data-driven marketing efforts, here are five campaign examples you need to know about.

Guinness

https://youtu.be/GWVW5p62sO8

Another excellent example of analytic reporting and creative thinking comes from the Irish drinks colossus, Guinness.

During the peak of the pandemic (when masses of the world's population were living in lockdown), Guinness took a data-driven approach to its St Patrick's Day marketing to understand the type of messaging and brand tone that would resonate most with its audience in uncertain times.

Armed with analytical insights, the brand decided to adopt a cheerful, optimistic tone while taking a creative approach to user-generated content (UGC). To create a tangible connection with consumers, Guinness ran a creative competition asking marketers or designers to come up with a concept for the ad based on its brand tone and direction.

The end result hit the promotional nail on the head. Original, timely, and delivered in the perfect tone, the campaign's main advert created a real sense of community in times of great isolation, earning the brand notable sales in both the UK and US. e to control a potentially devastating situation as efficiently and safely as possible.

GrubHub: political profiling campaign

https://youtu.be/1C1ttvQLU4A

As you can see from the video above, trendy delivery app service Grubhub injects a healthy dose of personality and personalization into its marketing campaigns-and this is no accident.

Through analytic reporting and data-driven marketing, the brand has the tools to match its content to appeal to specific consumer preferences and demographics-a real driver of the brands growth in a crowded market.

One data-driven marketing campaign that stands out is GrubHub's politically-driven campaign partnerships. Collecting and curating droves of valuable data about the ordering and eating habits of its users, the platform reached out to online political publications to produce completely leftfield native content ads.

Essentially, GrubHub shared segments of its data with political publications to shed light on food preferences based on political leanings. By taking this "Republican versus Democrat" data and fostering an enlightening narrative around it, GrubHub created native ads that sat seamlessly on certain political platforms, sparking plenty of brand engagement in the process.

One of GrubHubs politically charged native ads even featured an interactive "What would you rather eat?" survey to collect further insights to encourage prospective platform users to click through and interact. This original data-driven marketing campaign earned GrubHub a healthy return on investment.

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Data-driven marketing: Connecting the dots

To adopt a sustainable culture of analytic reporting and strategy when it comes to developing marketing communications that matter, working with the right tools is essential.

Working with cutting-edge BI tools and analysis solutions will empower you to curate and visualize your most vital marketing metrics in one centralized location. Not only will accessing your data in a visual format help improve your decision-making, but it will also allow you to interact with your insights and develop targeted campaign strategies that make a genuine impact.

As you can see from our marketing leads dashboard, it's possible to gain swift access to invaluable information and trend data based on noteworthy leads across various channels or touchpoints (including social media, search engines, and referrals). You can also view conversion rates and interest according to geographical location.

With this melting pot of powerful marketing data at your fingertips, you can develop creative campaigns aimed at specific locales using local trends and language to shape the direction of your communications while investing in the channels or touchpoints that are likely to yield the best return on investment.

"Information is the oil of the 21st century, and analytics is the combustion engine."-Peter Sondergaard

Data is all around us. By investing in the BI tools to bring your most priceless consumer insights to life, you will gain the power to develop data-driven marketing campaigns that touch your audience on a personal level. And when you do that, you will see your business growth accelerate faster than you ever thought possible.

We wish you the best of luck in your data-driven marketing adventures. For more insights into the power of BI tools, read everything you need to know about modern dashboard software.

Digital Marketing Survey Highlights

B2B marketplace maker, UpCity published a brand new Business Digital Marketing Statistics survey for 2022 with original data from 600 businesses across the United States and Canada. Their survey featured insight into how small businesses are planning, prioritizing, and implementing their digital marketing campaigns. A few interesting takeaways include:

• 48% of digital marketing respondents use Facebook as their top social media platform
• 28% of digital marketers use Google Analytics most often for their SEO needs
• 42% of businesses are hiring digital marketing freelancers in 2022
• 22% of digital marketers find social media marketing the most difficult task to tackle in-house