Today’s Webinar is about exploring the enterprise business intelligence challenges healthcare insurers face in the 21st century and how analytic solutions are helping create better industry performance and competitive advantage through better business decisions and stronger customer relationships.
Our first topic is about how analytics drive innovation for commercial health care companies. We have worked with a large healthcare insurer. Those companies that are responsible for some of the financial side of the whole healthcare equation often called the payers. What we are finding now is a shift in orientation where what were traditionally considered healthcare payers, the companies handling the financial transactions, are now really broadening their value add to our healthcare system.
They are really thinking about how they move beyond being a payer and really more of a wellness partner, teaming more closely with not just the large employers that hire or that buy services from the health insurance companies, but the individual members. And a big part of that shift coming from a transaction processor to a wellness partner is really about how well health insurance companies know their customers, how well they know what products best serve customers, how they can best provide guidance, provide people the kinds of programs that improve their overall health.
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So I think, from an innovation perspective, typically, you wouldn’t think about healthcare arenas being terribly innovative, frankly from a standpoint of applying information. But there is a huge opportunity to improve the health outcomes, the health and well being of the membership of the population overall by using information, by understanding which medical technologies work best with which segments of the population, which interventions, which protocols are having the best results in aiding diabetics to better control their condition, to help reduce the overall situation with heart patients that have chronic heart conditions.
With good customer analytics, BI vendors like us can help healthcare insurers innovate around information, and we can all see how it can lead to better outcomes in a health care delivery system. I think this is real and is something that our clients are embracing now as they recognize a shift from being just a payer, a transaction processor to a wellness partner.
Also business intelligence also helps companies look internally. There are almost always opportunities for companies such as health insurance companies and certainly as service providers to this industry to think about innovating around the processes that are needed in the back office if you want to deliver the best services to the marketplace.
Being more efficient, more cost effective is all about understanding where we have inefficiencies, where we have manual blockages, if you will, in some of our workflows, in applying information to accelerate, to automate and in many cases, embed analytics or embed business intelligence into these operational processes to reduce manual efforts and to increase automated processes and automated mechanisms for addressing the internal aspects of our business.
Where do you see analytics having the greatest impact for the health care payer industry? I think there are two areas, and they’re multifaceted. The two primary dimensions I think where you see analytics playing a big role is in managing what are the internal costs, the SG&A, the administrative cost of just running a health plan. The other side is the actual cost around delivering the medical care.
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Today, depending on how well the organization operates, depending on the morbidity, if you will, of their population, you might see the medical cost being up to 90% of the overall cost structure and administrative cost being 10%. It could be as much as 15%, and you might see medical cost being 85%. So you have got an opportunity to work both those levers, the medical cost side of the equation and the administrative cost side of the equation. And those are both multibillion dollar propositions.