When running a business, it is important to maintain positive relationships with customers. Customers expect nothing less than reliable, high-quality interactions when associating with a business.
Marketers must understand their customers in order to fully satisfy their needs. One of the best ways to achieve this is through the strategic use of customer data and analytics. With this informative data, companies can create relevant customer experiences and foster long term relationships.
Competing on Analytics, a book written by Thomas Davenport, studies the effect of analytics on business success. Davenport discovered that the top performing organizations are 50% more likely to utilize analytical information strategically.
Implementing customer analytics software simplifies the job of managers and can reap various benefits for a business. As they operate, companies collect raw data from internal and external affairs, including customer and purchase information, sales numbers, employee salaries, etc.
Customer analytics software can simply take this information and transform it into useable, analytic reports for managers to apply their knowledge, in order to make better business decisions.
These data analysis and visualization tools provide managers with vital customer insights which can ultimately help to improve and maintain loyal relationships with customers.
Utilizing customer analytics software can yield many advantages for a company. Not only can it help you to satisfy more customers, it can also aid in overall revenue growth.
By using this system, customer data can be collected which enables managers to easily and efficiently monitor sales progression. In turn, a business can determine whether its promotion efforts are effective and headed in the right direction.
Typically, medium to large businesses will gain the greatest benefit from customer analytics. A greater sample of customers generates clearer patterns and trends which companies can better monitor and analyze. With a larger set of data, generated insights are significantly more accurate.
Upon choosing to implement customer analytics, it is important to decide which analytics software is best for the company. Gathering data is the easy part, but analyzing and applying that data is far more important. For that, companies need a business intelligence solution that facilitates the most robust reporting options.
InetSoft's unique interface consists of reporting options which are flexible and adjustable to the needs of the user. With the user in mind, the software was designed to be easily deployable and to require minimal training.
Style Intelligence provides businesses with a software solution that securely collects data from various data sources and efficiently compiles the information to produce high performance dashboards. These dashboards contain interactive graphs, complex charts, and detailed reports that are easy-to-read and ready for analysis.
Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting.
InetSoft's patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft's visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer.
InetSoft solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.
InetSoft Technology Corp.
InetSoft Technology Corp.