How should MDM success be measured? How do you know you have done it successfully?
Well, again, and I keep repeating myself, but I think that if you look at it again through business benefits, that’s how it really should be measured. I think that's what's distinct about MDM from previous integration efforts is that if you can point to a business problem that was improved or resolved, cost being driven down, not only in IT, but that’s certainly a significant issue IT cost, but also on the business side, as well. That’s really success in terms of MDM.
Because it’s little bit difficult to measure in terms of amount of data reconciled or number of data quality problems solved, just on that basis alone, because I think organizations are going to have data quality and data inconsistency issues they are going to have to resolve. They are never going to get to the end of it. So it's better to just look at the business issues that are being resolved. I think it’s another big issue with MDM to be able to set in place the rules and the workflow and the processes so that you can move from one issue to the next. In the end you will start to build this horizontal function that will begin to address a much greater number of problems that the organization is facing in terms of data inconsistency and information quality problems.
So I think there are three things really, to be incremental, to address business problems and measure the success in terms of business problems solved and then establish the process and the workflow ability so that the solution can be repeatable.