Thanks for all that real-world application of business intelligence. Now, let’s return to talk about BI generically and talk about what is possible now and what might be possible in future. Prior to this SoMoClo era we would have been hard pressed to acquire world class technology at a competitive and reasonable price, and yet because the Social-Mobile-Cloud construct is globally available in not just the first world, but the second and third world, it’s transforming businesses of all sizes.
The same opportunity to take data from one aspect of the business and gain intelligence for decision making, deriving insights from it to in use another part of the business, that is available to every business of any size. It’s one of the great efficiencies of the SoMoClo construct, that once you have really embraced this notion of this consolidated technology infrastructure, the ability to take data from one aspect or one component or one process and use it using business analytics, intelligence, and decision-making support software, to use it to operate the business perhaps in some other either related or not directly related part of the organization is the key lesson here.
This is really a capability that multinationals really need to pay heed to if they haven’t already. This notion of the social listening, this concept that social is a conversation, it’s not a broadcast. So both the inbound and the outbound data collection is critically important, as is being able to make informed decisions based upon that.
The ability to be an agile organization can accrue not only to a mid-sized organization but to a large organization, one that’s really listening, that’s really doing the analytics. Social media monitoring analytics can benefit just as rapidly and make decisions just as rapidly if they are internally coherently organized, and this is possible even across regions, across time zones, and across languages. So that is what’s available today. For those in the ivory tower of analysts, they can speak about opportunity and risk as if it’s a theory, and those of you out there as the CFO know the real challenges.