Now they can use some of these fancy technologies that my colleagues and I will be talking about later, to try to get that data together, and then send the request back. Even if the IT staff has more flexible BI tools and more powerful data management tools, you still get a bottleneck, because you got many requests coming in for business. And any kind of delays could mean lost revenue, lost opportunities. What the users have been clamoring for years, it’s more self-service. And so what we are seeing is that in the past, it took the form of maybe pulling down data into Excel and then just doing their own analysis.
They don’t have to rely on IT and have to wait for the results to comeback. And the way that we are trying to address it and some other people are doing as well, it’s really just embracing this idea of self-service BI and helping the users to get the information that they want in an easier way, while still maintaining the controls. Now, another thing that Jim mentioned, that you have some ungoverned data being brought into the system. You want to combine it and mash that up with one of these enterprise sources that are more reliable. If you really embrace that idea in a collaborative environment then you do have more control. Instead of being a black box where you just do whatever they want, you can really see what they are doing and help them to do it in a better and more efficient way.
Eric Kavanagh: Yeah, that’s a good point about, on the consumer side bringing in additional data to give you context around things, but still locking into some of those enterprise systems that are overseen by governance practices and protocols and so forth such that you can kind of keep your mind open a little bit, but those trusted systems are going to keep your feet on the ground, right? Byron Igoe: Exactly, it’s the best of both worlds, you got the IT data governance, security controls over the enterprise data, and you are still giving the users a sandbox where they can mash up, manipulate, create ad hoc queries, and get the answer that they want very quickly.