Schubert: So if you look at effective deployment of business intelligence performance management software, it has to be aligned within those business processes. That means the strategy has to be inserted into the DNA of these business processes. That’s number one.
Number two is organizations in the last years have increasingly focused on growth. Remember how in past recessions a lot of focus is on cost control. Now, the focus again is on growth. And growth really happens through innovations called business network transformation. Business network transformation is happening with many products, and the pace of change is ever increasing.
To give you some quantifiable examples, a new acquisition is happening at every 20 minutes, and a new product is launched every 3.5 minutes. Really to be sustainable advantage there needs to be a business model or network change.
| #1 Ranking: Read how InetSoft was rated #1 for user adoption in G2's user survey-based index |
|
Read More |
Agility is required. That means collaboration. This means intelligent cooperation, and collaboration needs to happen between different stakeholders with the respective business processes that they deploy. So business intelligence has to be operationalized, has to be pervasive in the organization, used by as many people as possible.
In a way this is the reverse problem of the 1990’s. ERP was the focus. Businesses wanted to automate processes in a way almost to take the human element out of the processes, so everything would be automated. Now organizations want to drive adoption of BI performance management software to as many users as possible to make sure they can collaborate in a very informed fashion.
If you quickly look at what we are focusing on, on the one side it is codified business intelligence best practices and bringing analytic tools very close to the business process. Based on thirty years of experience, it is about BI technology innovation, leveraging SOA, service oriented architecture, to inject business intelligence and analytics into business processes. Also, it's execution with guaranteed service level agreements and leveraging a strong ecosystem with many partners in the space to deliver rapid innovation.
Gold-Bernstein: Thank you, Lothar. Next up, Jim Hare, VP of Product Marketing and Business Development at Cognos. Welcome, Jim.
 |
“Flexible product with great training and support. The product has been very useful for quickly creating dashboards and data views. Support and training has always been available to us and quick to respond.
- George R, Information Technology Specialist at Sonepar USA
|
Hare: Thank you, Beth. It is great to have an opportunity to speak to the audience here. Cognos is a leader in BI performance management software providing world-class enterprise BI software and services to help companies plan and manage their financial and operational performance. If you look at the question you’re asking around the tie-in between business performance management and BI, there is another dimension that relates to that which is being able to use monitoring dashboards to monitor the activity.
Often these days, these processes really span multiple applications, span multiple organizations. Probably the biggest issue is organizations have not been able to have the information available at their fingertips – especially the line workers, the people whose jobs it is to make sure that the key business processes work as expected. Probably most important, related to that is when there is a problem, being able to take action.
So reducing days latency is another important aspect as BI ties in with process management for instance. Associated with that we’re seeing more and more the need for real-time reporting, or a near real-time reporting solution, really referred to as operational business intelligence, which puts information in the hands of the end users who really are the ones who are responsible for the overall management of processes.