Gold-Bernstein: OK. And last but not least at all, speaking about business intelligence strategy, Mark Andrews, Program Director of Data Warehousing for IBM. Welcome, Mark.
Andrews: Thanks, Beth. I think when you look at where IBM is going around the intersection of BI software and BPM, it follows directly behind the latest announcement we made about our next or third generation of business intelligence software. I think everyone on this call has referred to the same points that we’re really highlighting. It’s all about making business intelligence systems usable for more operational BI purposes.
To give you some quantifiable examples, a new acquisition is happening at every 20 minutes, and a new product is launched every 3.5 minutes. Really to be sustainable advantage there needs to be a business model or network change.
If you look at what BI vendors focused initially with their business intelligence tools, they were primarily focused on query and reporting to understand what happened in the past. The second generation of business intelligence solutions evolved into more visual analysis capabilities and data mining to understand why things happened and make recommendations for future action.
But the next generation of business intelligence platforms is about making all information, all relevant information, available and to optimize each transaction. Whether it’s in the call center or in the field, whether you’re assisting a customer with a specific issue, taking an order or processing a claim.
It’s about making information available to leverage for your business activities and business processes. And of course, as everyone has pointed out, that necessitates a tight integration between your BPM environments which are managing your processes across the organization and your business intelligence services.