Gold-Bernstein: Now I am going to ask a few follow-up questions for each of our panelists, and we’ll keep that short, maybe to one minute, because we don’t want to make this too long, so the first question goes to Luke Liang, CEO and co-founder of InetSoft, a business intelligence vendor who has been making waves among the entrenched, slow-to-change, big BI companies.
Now Luke, Maria was talking, I thought it was very interesting, she said that BI is about content, and BPM is the context. Now you’re all talking about operational BI and how you bring that to the people in real-time so as a pure play business intelligence vendor, how do you bring this information in real-time without having a BPM solution as well?
Liang: Yes, Beth, that is a very good question. We have observed how our customers approach BPM needs in general. They typically have two approaches to address this. One is they get a BPM suite. That is software that they would deploy into the different departments.
Then the second way that they do that is to customize the different components that go into an enterprise business intelligence solution. And a lot of those components are coming from their existing business applications. Those are either transactional or more strategic.
Then they need something to string all those components together. Many times, the suite product they use still addresses only some requirements of a particular department or process, but does not usually fulfill all of the requirements across an enterprise.
In terms of operational business intelligence, then this really becomes a huge win, to pull all of these components together. The key capabilities we have seen customers demand, having to do with accessing multiple data sources, calls for a solution termed data mashup. In our particular BI technology architecture, our solution is based on Data Block technology.