This Data Block technology is really made up of a back-end data mashup engine and a caching middle layer. There is a front-end we call the worksheet, which is a Web-based, spreadsheet-like user interface that a power user can easily use to combine and transform data blocks.
The data blocks are typically started at the atomic data block level. That is typically created by an IT or a BI specialist. They choose these data blocks and performance tune those data blocks. Then the power users can use those building blocks to build more complex, but more useful structures for answering the questions they have on hand.
And all the data blocks you build, in turn become building blocks themselves. You can build on this architecture, building very sophisticated structures which you can use to answer a wide range of unanticipated questions.
The real-time access to the data is what this architecture delivers for you. It allows you to access different data sources regardless of whether it’s an operational data store or a data warehouse. It basically gives a means to the domain expert to shape the data on demand for whatever they need.
And so we are very excited about this BI technology that we have had for years. We have been showing this in the beta phase, and recently it has come into production mode. And we have already gotten very good feedback on the technology from customers.
Powell: You have recently had a new product innovation in the area of visualization tools. Could you go into some detail on that?
Liang: Yes. The most recent announcement we have made has to do with a visualization tool we call Style Scope. This is a visualization and exploration tool, and this functionality is also embedded in our Style Intelligence, which is our complete suite of business intelligence software.