InetSoft's business intelligence dashboarding software connects to Google Adwords and Analytics data so that you can create interactive data visualizations to better analyze the vast amounts of performance data the two applications collect. In addition, you get better KPI dashboarding with a Web-based drag-and-drop design tool that lets you chart any data including custom conversion types.
Google provides good basic dashboards and drill-down reporting features, but they are quite limiting when compared to a professional dashboard reporting solution like InetSoft's. Particularly when analyzing multiple dimensions in large data sets such as your Web site traffic and PPC advertising performance, you need more flexibility and interactivity.
With an easy-to-use visualization designer, you can quickly add selection lists, range sliders and calendar selectors to build an efficient way to monitor and explore your data. Even more powerful is the ability to mash up this data with other data in your enterprise, particularly your CRM data where lead and sales data are stored. Now you can track KPIs like CPL (cost per lead), CPO (cost per opportunity), and most importantly ROI (sales revenue associated with campaigns and keywords).
This example above illustrates the analysis of seven dimensions and the visualization of four. With Google's built-in reporting interface you can filter on all of the PPC metrics, but you can only sort on one at a time, which quickly frustrates you when you are trying to simultaneously maximize or minimize two of them, such as conversion rate and click through rate.
Despite being marketing solutions offered by the same company, Google AdWords and Analytics are only cosmetically unified. There is no way to make either of your Google home page dashboards simultaneously chart visitors from paid and organic search over time. With InetSoft's dashboard designer you have access to every single metric at every hierarchy, and you can mix and match them as desired.
Having multiple conversion types such as quality visits or content interactions is a much more powerful way of measuring ROI for PPC and SEO activity, but unfortunately Google combines them together for most cost per conversion reporting. Even the custom report tool doesn't let you choose one at a time to analyze ad group or campaign performance. With InetSoft's business intelligence solution, you have unlimited flexibility.
Probably the most powerful capability you get when you choose InetSoft for your marketing dashboard reporting front-end is the ability to mash up your Google data with your sales pipeline data. Now you can take into account lead quality and actual revenue generated in your ROI analyses.
InetSoft's use and transfer to any other app or information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
InetSoft does not view or use your Google Analytics and/or Google Ads data for any reason. InetSoft's dashboard application only uses access to read Google Analytics and/or Google Ads data that you choose to display in the dashboards you create with the viewing permissions you control. InetSoft does not use any of your data to serve advertisements.
Per Google's requirements, the application does not allow humans to read this data unless we have your affirmative agreement for specific sheets, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for the App's internal operations and even then only when the data have been aggregated and anonymized.
InetSoft Technology Corp.
InetSoft Technology Corp.