InetSoft Webinar: Good Example of Marketing Metrics Dashboards

Below is the transcript of a Webinar hosted by InetSoft on the topic of Dashboards for Marketing Departments. The presenter is Mark Flaherty, CMO at InetSoft.

Here are some good examples of marketing dashboards that present a lot of information in an easy to access manner. I'm going to open a live version of this. We all are working with Facebook these days measuring performance or trying to, anyway. Here's a dashboard that we have that measures our Facebook post performance. What was the total post reach on certain days?

So we have obviously a couple of spikes here. We launched a product on March 31st. That got a lot of reach, a lot of viral reach. As you can see there are some other spikes here, but here's a spike here on April 25th that I am kind of curious about. We had some good total reach there. We had some good virality on it.

If I click on this this is an example of a story, that's telling me "hey what happened, what is the story, what is the drama here?" I can instantly see that by clicking here, I see two things that tell me the lifetime of a post. Ah, it was congratulations to our CEO, Luke Liang, on being nominated for an award.

Well yeah, I could see why that gets people excited. We also had one of our trainers do something during a training class in Kirkland, and she did a great job, and we had some activity in Scottsdale. So this is telling me we had a good date there for Facebook.

In terms of virality, here you can see from both the length of the bar chart and the deep color that those events are actually creating some good virality. So, Luke's news about being nominated for CEO, we had a good lifetime post, the number of consumers and some good activity here from Dave. In fact Luke's went a lot further and actually had a lot more virality for us.

So it's interesting to figure out what drives interest with Facebook, how we're getting it, what's the story of Facebook, what is the story of getting your Facebook posts to be active. I can move quickly to see what's happening, and I can do this for virtually any point on this graph.

So here's another point on the graph. Here in June I saw some stuff here about our customer conference. Okay, in June we were having a customer conference in Europe so I can see there was a lot of great activity there as well. So you can see I can just interact with this. I can uncover an interesting point, and discover the story behind that point very easily and very quickly.

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So that's a fun thing about storytelling and data. We as marketers are natural storytellers. So to be able to bring that to data and bring data to light in that way is a great thing that will make your sharing of metrics and sharing of dashboards with your executive team, that much stronger.