Dashboards and Visualizations for Bitly Analytics

Bitly Custom Data Connector

Bitly is a link management platform that lets users harness the power of their links by shortening, sharing, managing and analyzing links to their content. Billions of links are created every year by millions of users, from individuals to small businesses to Fortune 500 companies.Inetsoft's most recent product release comes with a custom Bitly connector, along with connectors for over 70 other cloud based and on premise sources.

Dashboards Combining Organic and Paid App Downloads

Despite being similar, dashboards displaying apps ad data and apps organic performance are only cosmetically unified, they cannot be displayed together in-product. With InetSoft's dashboard designer you have access to every single metric at every hierarchy, and you can mix and match them as desired.

Reporting on Custom Conversion Types

Having multiple conversion types such as quality visits or content interactions is a much more powerful way of measuring ROI for PPC, social media, and SEO activity, but Bitly doesnt combine them in it's reports.

Mashing Up Bitly Analytics Software with CRM, Financial and ERP Data

Probably the most powerful capability you get when you choose InetSoft for your Bitly dashboard reporting front-end is the ability to mash up your app data with your sales pipeline data. Now you can take into account lead quality and actual revenue generated in your ROI analyses.

What Are the KPIs and Metrics Displayed on a Bitly Dashboard?

Here are some common KPIs and metrics displayed on a Bitly dashboard:

1. Total Clicks: The total number of clicks received on all shortened links over a specific time period. This metric provides an overview of overall link engagement and traffic generated through Bitly links.

2. Click-Through Rate (CTR): The percentage of users who clicked on a shortened link out of the total number of users who viewed the link. CTR helps measure the effectiveness of link campaigns and content in driving user engagement.

3. Top Performing Links: A list of the top-performing shortened links ranked by the number of clicks received. This helps users identify which links are generating the most traffic and engagement, allowing them to optimize their marketing strategies accordingly.

4. Referring Sources: Breakdown of traffic sources that are driving clicks to shortened links, including social media platforms, websites, search engines, and direct traffic. Understanding the sources of traffic helps users identify which channels are most effective in driving link clicks.

5. Geographic Location: Distribution of link clicks by geographic location, showing which regions or countries are generating the most traffic. This information can be valuable for targeting specific geographic markets or tailoring content to different regions.

6. Device Type: Breakdown of link clicks by device type (e.g., desktop, mobile, tablet), allowing users to understand how their audience is accessing their content and optimize their links and content for different devices.

7. Conversion Tracking: Integration with third-party analytics platforms or conversion tracking tools to measure specific actions taken by users after clicking on a shortened link, such as sign-ups, purchases, or downloads.

8. Link Performance Over Time: Trends and historical data showing link performance metrics (e.g., clicks, CTR) over time, allowing users to identify patterns, seasonality, and changes in link engagement.

9. Link Attribution: Insights into which campaigns, channels, or sources are driving the most clicks and conversions through Bitly links, enabling users to allocate resources effectively and optimize their marketing efforts.

10. Customizable Reports: Ability to generate customizable reports and dashboards with specific KPIs and metrics tailored to individual user preferences and business objectives.

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting.

InetSoft’s patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability combined with efficient information access enabled by InetSoft’s visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

InetSoft Social Media Articles

1. Social Media Analytics Dashboard
   This article describes how InetSoft’s dashboard consolidates engagement metrics from LinkedIn, Facebook, Twitter, Instagram, and other platforms into a single, unified view. It highlights interactive filters and visualizations like pie, line, and bar charts to compare performance across channels. The tool empowers marketers and agencies to monitor follower growth, post engagement, and audience trends efficiently.
2. Putting All That Social Media
   Derived from a webinar transcript, this piece explains how to unify data from multiple social media sources into coherent dashboards. It addresses challenges around data consistency, virality tracking, and insight generation from disparate feeds. The article also offers practical guidance on using BI tools to streamline social media monitoring workflows.
3. Facebook Reporting Tool
   Focused on Facebook-specific analytics, this article shows how InetSoft’s dashboards blend Facebook data with CRM and marketing metrics for deeper insights. Users can visualize engagement, shares, comments, and link the results to campaign revenues and sales pipeline. The tool supports self‑service dashboarding without IT intervention.
4. Buffer Dashboard Software
   Explains how InetSoft connects to Buffer to schedule and report on social media posts across platforms like Twitter, Facebook, and Instagram. It describes interactive analytics that track campaign KPIs such as cost-per-lead and bounce rate. The article highlights how data mashups with CRM and advertising sources give a holistic view of marketing effectiveness.
5. Media Companies Use Analytics
   This article explores how media and content businesses leverage social media and audience data to improve reach and engagement. It illustrates how dashboards show trends in traffic, social shares, and consumption behaviors over time. The piece emphasizes predictive analytics to anticipate audience shifts and content performance.
6. Coverage Analysis Dashboard KPIs
   The article outlines key performance indicators like shareability, virality, engagement rate, and brand mentions used in media monitoring dashboards. It explains how these KPIs help marketers understand social resonance and trending content. Strategies for benchmarking performance over time and against competitors are also provided.
7. Media Monitoring Dashboards KPIs
   This resource covers metrics such as impressions, reach, influencer engagement, and sentiment analysis for social and web media tracking. It discusses how combining referral traffic and social mention data can inform content strategy. The article further describes how anomaly detection and crisis alerts can be built into dashboards.
8. What Are 5V Of Data Analytics
   While primarily about big data, this article explains how the five Vs—volume, velocity, variety, veracity, and value—are especially relevant to social media analytics. It connects social data's high speed, diversity, and scale to the importance of tools like StyleBI. The article offers practical guidance on handling social media data complexity.
9. Big Data Analytics Vendors
   Offering vendor comparisons, this article positions InetSoft among BI tools capable of processing social media scale data. It examines each vendor’s approach to managing social feed integration, real-time dashboards, and data mashup. StyleBI is showcased for its hybrid caching and flexible connector architecture.
10. Deriving Intelligence From Social Media
    This transcript from an InetSoft webinar explores extracting insights from social media behavior and location-based sharing trends. It reflects on cultural shifts in data sharing and how BI can capture actionable signals from behaviors. The article encourages deploying dashboards to detect usage patterns and underlying trends in social platforms.