What is the Difference Between Business Intelligence and Business Analytics?


What is the difference between business intelligence and business analytics? Since the two words are often incorrectly used interchangeably, the distinction can be confusing.

Business intelligence is an umbrella term that refers to the methods, processes, and technologies which organizations use to turn large amounts of data into actionable information.

This includes analytics, data warehousing, performance management, and other technologies that provide historical, current, and predictive views of an organization's operation.

Business analytics consists of the discovery of meaningful patterns in data, using statistics, computer programming, and operations research. Analytics can therefore be described as the prescriptive and predictive function of business intelligence reporting.


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InetSoft's Style Intelligence Includes Visual Analytics Software

Style Intelligence is a business intelligence platform which includes sophisticated analytics software.

InetSoft's analytics applications are designed to be used easily by operational users, not just business analysts. The analytic dashboard makes ad-hoc analysis simple by allowing data mashups to be determined by the end-user.

InetSoft's Style Intelligence dashboards can also be connected to Google Adwords and Analytics, enabling more effective analyses than would be possible with the applications themselves.

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions.

Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting.

InetSoft's patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup.

This capability combined with efficient information access enabled by InetSoft's visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer.

InetSoft solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.




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  "Style Intelligence is a great app for analyzing data via ad hoc filtering. In addition, the visualizations are eye popping and easy to generate and edit. Great visuals, easy ad hoc filtering, very effective from a dashboard user standpoint. Documentation is helpful. Support is terrific."

- Lee Ronald, Director, Commercial Operations, MDS Pharma Services