Okay, let’s move on the last key issue. We are talking about the organizational model. And here is a business analytics framework. There is a people process and technology or a platform pillar and people look at this and kind of say okay yeah, there is information management layer, and oh there’s their analytical capabilities layer and that’s on Microstrategy or Cognos or something.
I think this picture is a much more accurate picture where yeah, there is a centralized team of very confident people who know how to integrate and model data, and they’ve got a centralized data warehouse architecture like that first slide I showed you, but there is a whole lot of information being integrated, analyzed, and applied to the decisions in these companies that have got nothing to do with our centralized team.
Whether it's in the sales, service, marketing, HR, finance, and all the horizontal functions, whether it's in different lines of business units or different geographies, there is a lot of analytics going on that are autonomous and independent, and I think this is the picture that we have today. And as sort of a homework for you, I think as you have listened to me for an hour today, is to write what this document looks like for you guys.