Companies are now no longer just doing finance and marketing and sales. They are doing finance, data warehousing and business intelligence against customers service, order satisfaction, and loyalty. This is what we to call the annuity business that's there and will be there if you treat your customers well. The service business, the delivery business, education, online, the tracking systems that are in many companies now, not only at FedEx and those kinds of companies, but even the railroads are doing tracking now of the product and car service.
And you think about this, and you think about well that leads you from pervasive BI to not only collect more data not only from the internet but now from sensor based technology which are very, very small chips not the size of your little pinky finger nail, but maybe 1/20th or 1/30th the size of a penny. This kind of technology is going to get very, very cheap, and it's going to be a two-way technology which is very important. It's not only reading a radio frequency ID or RFID, but it senses.
It then gets some feedback from a business intelligence system. Then it can do something, and it helps you through a process, a totally new process that people haven't done. That kind of intelligence in the hands of people who move people, products, service, support, or petrol, all the different things that people have to manage that are very expensive changes the whole game of resource management, which is the core if you think about it of the best BI systems.
The third thing is the use of all the textual data that's out there, that's not being analyzed. Very few people are searching through textual data except for legal purposes, legislative purposes, voting in congress and things like that. Those kind of systems have been around for a number of years but now combining that with statistical data, with customer behavioral data, with contracts and documents and supplying massive amount of applications that will change very, very quickly in the BI world.