Learning about Key Performance Indicators In Marketing?

Key Performance Indicators (KPIs) are business metrics that are used to track an organization's performance. InetSoft is a business intelligence software provider who makes dashboard and reporting software that is most often used to track business performance, comparing actuals to forecast or target.

In general no software application is going to provide KPI's ready-to-use, since KPI's are metrics that are often derived from formulae that are specific to an enterprise in many cases, and in all cases the data that make up the KPI need to be mapped into the software application. However, InetSoft's application, StyleBI, is designed to be as easy as possible to deploy and use.

Marketing KPI Dashboard Example  
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marketing kpi sample  
marketing kpi template

Examples of KPI's

To visualize how some common KPI's can be charted and analyzed in InetSoft's application look at the example screenshot below. This KPI example come from InetSoft's dashboard and reporting solution for salesforce.com, and can easily be built with InetSoft's on-premise business intelligence software application, StyleBI.

The Marketing Department of any products or services company needs to track leads as one of its KPIs. This screenshot shows the weekly count of the number of new leads generated. In addition, thanks to multi-dimensional charting of the source of leads by colors in the vertical bars, the reasons for a KPI's increase or decrease can be seen. The checkboxes to the right provide simple point-and-click access to filtering to explore further the reasons for change, or for slicing and dicing different campaigns, so that multiple KPIs can be tracked in a single "report."

Other marketing KPIs that could be tracked are churn, conversion rates, customer value, customer profitability, CPL, CPA, and CPGA.

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