Benefits of Data Mashup

Data mashup is an increasingly important tool for businesses of all sizes, allowing users to gain new insights and spot trends within data. But what exactly is data mashup, and what makes it so valuable?

The term "mashup" emerged in the media-sphere within the past decade as people seized on the opportunities that new software and hardware technologies provided in combining different media together. However, in recent years, "data mashup" has become an important part of the BI industry, often referring to the combination of data from multiple separate sources into a data warehouse.

Going beyond this definition, InetSoft's platform offers the unique feature of enabling end-users to combine disparate data sources that are not already mapped within a data warehouse schema. This means that users can manipulate data from multiple sources without relying on the traditional middle step of ETL and data warehousing, and without even needing help from IT.

What makes InetSoft so valuable to businesses is that the queries that are needed to combine data are generated behind the scenes of a user friendly drag and drop interface. You simply enjoy the benefit of greater access to data, and greater flexibility in building interactive dashboards, compelling visuals, and intuitive reports.

chart output from data mashup software

Benefits of Data Mashup

So why is InetSoft's data mashup so important? To get the full benefits of BI, users no longer need to burden IT with unnecessary change requests, work backlogs, and administrative overhead. InetSoftís unique brand of data mashup offers advantages that are head and shoulders above the competition, including:

  • Better ROI from SOA, legacy data sources and future mashups
  • A higher success rate of deployment due to higher end-user satisfaction, usage rates, and adoption rates
  • A greater number of actionable learning made from enterprise data, generating business returns through greater sales or greater efficiency
  • Faster decision making; greater competitive market responses or strategies that stay ahead of the competition; better tactical or strategic moves in reaction to market conditions or customer performance
  • easier sharing of information to all common user interfaces (portals, dashboards, spreadsheets, etc.)
  • faster access to internal and external data sources, regardless of format
  • reduced application development costs and risks due to reduced personnel needed to support your BI solution and reduced number of highly-skilled analysts or DBAs needed to satisfy end-user demands

Clearly, traditional information management philosophy misses the mark of effective business intelligence. If you are looking for an intuitive new way to take your data analysis to the next level, consider InetSoftís unique solution to end-user defined data mashup to be the first step to a creating a smart, progressive, and efficient business model. Give it a try and download a free version of our software today!

Read how InetSoft was rated as a top BI vendor in G2 Crowd's user survey-based index.
 

About InetSoft

Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup.

This capability combined with efficient information access enabled by InetSoft's visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft was rated #1 in Butler Analytics Business Analytics Yearbook, and InetSoft's BI solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

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