“Virtualization has a couple of different connotations, abstraction connotations, the connotation of providing data when asked for, not necessarily in real time, but close to that, or in right time, if you will. And then the types of information sources tend to be pretty diverse, not just what's in the data center, not just what's in content management systems, or desktops, but also external partner data, big data, cloud-based data, social media, and even unstructured information.
The challenges in this context are not new. The data integration challenges are similar to what they would always be, except that they are growing in complexity, growing in magnitude. There’s really an exponential growth in data that is being collected and saved. We will see some quotes here shortly on what's happening the data silos. It isn’t just within the organization but also the customer voice coming from the Internet in the form of unstructured data, big data coming from the cloud, partner information, log files, etc. All of these add complexity, add more rigidity if you haven't started to make them flexible, and they can add high costs in maintaining them.” - Mark Flaherty, Chief Marketing Officer