What KPIs and Analytics Are Used on Digital Experience Platform Dashboards?

Success on your website or application depends on your ability to comprehend user behavior and engagement. Digital Experience Platforms, or DXPs, are now considered to be very effective tools for managing and improving an organization's online presence.

DXPs deliver significant insights via dashboards that show KPIs and statistics. This article discusses KPIs and analytics on digital experience platform dashboards and the metrics and data points used to assess and enhance digital experiences.

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User Engagement Metrics

Any digital experience revolves on user engagement, and DXPs assist businesses in measuring it successfully. Typically, DXP dashboards incorporate the following KPIs to evaluate user engagement:

  • Page Views: The number of times a certain page has been seen on a website or application is indicated by page views. Tracking page views makes it easier to determine which material is well-liked and which can need some enhancement.
  • Session Duration: The length of a session offers information on how long visitors spend on a website or application in one session. Extended session times are often linked to increased user involvement.
  • Bounce Rate: The proportion of visitors to a website that depart after just seeing one page is known as the bounce rate. A high bounce rate might be a hint that the design or content of the website needs work.
  • Click-Through Rate (CTR): The proportion of people who click on a certain element, such a button, link, or advertising, is measured by the CTR. It's an essential statistic for evaluating how well call-to-action items work.

Conversion and Goal Tracking

Platforms for digital experiences assist businesses in establishing and monitoring conversion objectives. Understanding these metrics is crucial to determining how successfully an application or website is accomplishing its goals:

  • Conversion Rate: The proportion of visitors who complete a desired activity, such making a purchase, subscribing to a newsletter, or completing a contact form, is known as the conversion rate. A more successful digital experience is often indicated by a greater conversion rate.
  • Funnel Analytics: The steps users take throughout a conversion process are monitored via funnel analytics. This may direct optimization efforts by assisting in identifying user dropoff points.
  • Goal Completions: The number of users who have finished a particular task or attained a preset objective is represented by goal completions. This might include anything from completing an application to making a purchase.
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Audience Demographics

It's essential to comprehend your audience's demographics in order to customize digital experiences. DXPs provide information on the traits of people that visit your website:

  • Geographic Location: You may more successfully target content and promotions by knowing where your audience is situated.
  • Age and Gender: Age and gender are examples of demographic data that are useful for developing user profiles and audience segmentation.
  • Device and Browser Information: By knowing what kind of devices and browsers your target audience uses, you can make your digital experience as compatible as possible.

Traffic Sources

Understanding the source of your website's traffic is essential for making data-driven choices and assessing the success of your marketing campaigns.

  • Referral Sources: The websites or platforms that are sending people to your website are indicated by referral sources. This data is useful for evaluating the effects of partnerships and external ties.
  • Organic Search Traffic: Users that visit your website via search engines like Google are represented by organic search traffic. Keeping an eye on this source can help you assess how well your SEO is working.
  • Social Media Traffic: Monitoring traffic from social media sites gives you information about how well your social media marketing tactics are working.
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Content Performance

In the digital age, content is king, and content performance measures are useful for assessing the value and effect of your material:

  • Top Pages: Finding the pages on your website or application that get the most traffic might help you determine the kind of content that appeals to your target audience.
  • Time on Page: Time on page counts the amount of time visitors spend on a certain piece of content. It serves as a reliable gauge of content engagement.
  • Exit Pages: The last pages visitors see before leaving your website are known as exit pages. Finding frequently occurring exit pages may assist in identifying problems that need fixing.

User Behavior Flow

It is essential to comprehend the routes that people take on your website or application in order to optimize the user journey:

  • Behavior Flow: Behavior flow assists you in identifying popular pathways and drop-off spots by displaying the sequential steps people take while exploring your website.
  • User Interactions: User interactions monitor certain user behaviors, such clicks, hovers, and form submissions. This data might point up places where the user experience needs to be improved.
  • Event Tracking: Event monitoring keeps track of how users engage with features such as pop-ups, downloads, and movies. This information sheds light on how users interact with multimedia material.
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E-commerce Metrics

Certain sales and revenue measures are critical for e-commerce enterprises. These metrics include:

  • Revenue and Sales Conversion: Your digital platform's financial performance is directly indicated by these measures. For online businesses, tracking income and sales conversion is essential.
  • Average Order Value (AOV): The average amount a consumer spends on a single transaction is represented by their AOV. A common top priority for e-commerce companies is to raise AOV.
  • Cart Abandonment Rate: The proportion of users who add things to their shopping cart but do not finish the transaction is known as the cart abandonment rate. It's a crucial statistic for enhancing the online shopping experience.

Website Performance

The entire user experience of your website or application is greatly influenced by its technological features. Keeping an eye on certain indicators may assist find problems and guarantee seamless operation:

  • Page Load Time: User annoyance and increased bounce rates are two consequences of slow page loads. Improving the speed at which pages load is essential to user pleasure.
  • Error Tracking: Maintaining a flawless online experience requires locating and fixing issues like broken links and 404 pages.
  • Server Response Time: The user experience is affected by how quickly the server responds to requests from users. Users are happy when there is faster response times.

User Feedback and Surveys

Although quantitative data is crucial, user input that is qualitative may provide insightful information as well:

  • User Surveys and Feedback: Including user surveys and feedback systems on your digital platform facilitates the collection of input and ideas for improvement.
  • Net Promoter Score (NPS): Customer happiness and loyalty are measured by NPS. It calculates the probability that visitors will tell others about your website or app.
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A/B Testing and Multivariate Testing

Different versions of a website or program may be compared using A/B testing and multivariate testing to see which one works better. They are often included in DXPs to enhance user experiences:

  • A/B Test Results: Data-driven choices about design and content are made possible by the results of A/B testing, which show how several iterations of a website perform.
  • Multivariate Testing: Multivariate testing examines the effects of many variants on a page, taking it a step further. This is very helpful for perfecting designs.

Security and Compliance Metrics

To preserve confidence and safeguard user data, security and compliance are essential:

  • Security Monitoring: Keeping an eye on security metrics makes it easier to spot any weaknesses and intrusions that might jeopardize the online experience.
  • Compliance Tracking: For ethical and regulatory reasons, it is imperative that your digital platform conforms to applicable legislation, such as GDPR or HIPAA.

Customer Support and User Satisfaction

Customers who are happy with your digital platform are more inclined to utilize it again and again. User satisfaction and customer service metrics are crucial. These include:

  • Customer Support Response Time: Resolving consumer problems and preserving a great experience need prompt and efficient customer service.
  • User Satisfaction Scores: Your platform's ability to satisfy user expectations is measured by user satisfaction ratings, which are often acquired via post-interaction surveys.

Marketing Campaign Performance

Monitoring campaign performance is essential for businesses executing digital marketing initiatives to maximize return on investment.

  • Click-Through Rate (CTR) on Ads: Ad campaigns' efficacy may be determined by tracking the click-through rate (CTR) of digital adverts.
  • Conversion Rate for Campaigns: It is possible to gauge how successfully marketing initiatives are turning leads into consumers by monitoring the conversion rate for each one.
  • Cost-Per-Click (CPC): The cost per click (CPC) indicates how much you are paying for each ad click. Marketing ROI may be greatly impacted by CPC optimization.
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Predictive Analytics and Machine Learning

Predictive analytics and machine learning are used by certain DXPs to anticipate future trends and user behavior. These sophisticated analytics may provide insightful information for long-term plans:

  • Predictive Customer Behavior: Organizations may adjust their tactics by using predictive analytics to forecast the behavior of their users in the future.
  • Recommendation Engines: Recommendation engines driven by machine learning provide recommendations for items or content to consumers based on their previous interactions, which boosts revenue and user engagement.

Customer Retention and Churn Metrics

Maintaining customers is essential to long-term prosperity. Keeping an eye on these data enables you to determine the proportion of users that quit and return to your digital platform:

  • Customer Retention Rate: The proportion of users that stick with your platform over time is measured by the customer retention rate. Stronger digital experiences are often indicated by greater retention rates.
  • Churn Rate: The proportion of users that discontinue using your platform within a certain time period is known as the churn rate. Steadying growth requires lowering turnover.

Click maps and Heatmaps

Click maps and heatmaps show how users interact with your application or website visually:

  • Heatmaps: Heatmaps show you where users are most engaged on a site by highlighting the sections that get the most attention and activity.
  • Click Maps: The particular buttons, links, or components that users engage with the most are highlighted by click maps. Design and content optimization are guided by this information.

User Segmentation Analysis

More focused insights may be obtained by grouping people according to behaviors and attributes:

  • User Segmentation Metrics: Metrics related to user segments assist you in comprehending the distinct requirements and inclinations of different user groups.
  • Segment-specific Conversion Rates: It is possible to determine which user segments respond better to certain campaigns or content by monitoring conversion rates for various user groups.
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Customer Lifetime Value (CLV)

Client lifetime value is the entire amount of money that a client brings in over the course of doing business with your company. Monitoring CLV is essential to comprehending the long-term effects of your online activity.

Social Media Engagement Metrics

Monitoring social media engagement metrics is crucial if your digital platform is social media-integrated in order to evaluate the success of your social media strategy:

  • Likes, Shares, and Comments: Your social media postings' degree of interaction and engagement is gauged by these indicators.
  • Follower Growth Rate: Monitoring the growth of your social media following over time may be useful in determining how well your content and engagement initiatives are working.

Mobile App Metrics

The following KPIs are essential for businesses using mobile applications to maximize the mobile user experience:

  • App Downloads and Installations: Analyzing the quantity of installed and downloaded apps might provide information about the effectiveness of user acquisition and app marketing.
  • App Usage Metrics: User engagement may be measured using metrics such as the amount of time spent in the app, the frequency of sessions, and in-app activities.

Click-through Attribution

Click-through attribution measurements provide you insight into how visitors navigate your application or website:

  • First Click Attribution: This helps you understand the first touchpoint that generates engagement by identifying the first point of contact that brings a person to your site.
  • Last Click Attribution: The last click attribution reveals the most direct element influencing conversions by displaying the last interaction before a conversion.
  • Multi-Touch Attribution: By identifying each touchpoint throughout the user journey, multi-touch attribution provides a comprehensive picture of how consumers interact with your platform.
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Customer Support Metrics

Customer support metrics provide deeper insights into assistance quality than just response time:

  • Resolution Time: The length of time it takes to handle customer complaints might affect consumer satisfaction levels overall.
  • First Contact Resolution (FCR): FCR, a crucial metric for assessing the effectiveness of help, calculates the proportion of problems that are fixed within the first engagement.

SEO Performance Metrics

Monitoring SEO analytics is crucial for organic search traffic and exposure.

  • Keyword Rankings: Assessing the performance of your SEO approach is made easier by keeping an eye on how well your website ranks for certain keywords.
  • Organic Traffic Growth: One of the most important ways to gauge the search engine visibility of your website is to track the increase in organic search traffic.

Content Engagement Metrics

Take into account the following measures to evaluate how people engage with your content:

  • Scroll Depth: You can determine how much of your material is being seen by looking at the scroll depth, which shows you how far down a page visitor have scrolled.
  • Content Shareability: You can find out how valuable your material is to consumers by keeping track of how often it is shared via email or on social media.

Compliance with Accessibility Standards

Making sure your digital platform is usable by people with impairments is crucial for compliance and inclusion.

  • Accessibility Audit: Periodic audits and accessibility compliance checks aid in pinpointing areas in need of development.
  • Accessibility Score: The degree to which your platform conforms to accessibility guidelines such as WCAG is measured by an accessibility score.
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Email Campaign Metrics

It is essential to monitor these KPIs if you employ email marketing:

  • Open Rate: The proportion of receivers who open your email is measured by the open rate, which shows how well your subject lines and sender name work.
  • Click-through Rate (CTR) in Emails: Email campaign click-through rate (CTR) indicates user interest by showing how many recipients clicked on links in your emails.

Video Analytics

Video analytics provide platforms that display video content information into the behavior of its viewers.

  • View Count: A video's view count provides an indication of how popular the material is by counting the number of times it has been seen.
  • View Duration: Understanding user viewing durations might help in understanding video engagement.

User Experience (UX) Metrics

The following specific measures are used to assess the overall user experience:

  • User Satisfaction Surveys: User opinion and feedback may be gathered via surveys, which can be used to pinpoint areas that need improvement.
  • Net Promoter Score (NPS): NPS measures the steadfastness and propensity of users to suggest your platform.