What Is Data Mashup?

The term ‘mashup’ emerged in the media-sphere within the past decade as people seized on the opportunities that new media software and hardware technologies provided. It became much easier to combine snippets of songs, video, or graphics from different sources to create new and diverse content. While this idea of “mashup” has been around for some years, you may still be wondering what is data mashup, and how can it help my business?

Within the BI industry, a small number of vendors have been creating applications that allow the combination or mashup of disparate data sources to be improvised without necessarily relying on a middle step of ETL and data warehousing. This is now being referred to as “data mashup.”

This is so significant to businesses because among technology providers, companies are now developing applications for the enterprise space to mashup data in the same way. However, unlike media mashups that simply create a collage of pictures or objects with no further processing of that information, data mashup involves actually combine and manipulating data in ways that were not previously possible, creating new sources of information to take analysis to the next level.

What Does a Data Mashup Permit?

Data mashup allows users to go far beyond the limitations of IT created obstacles, such as waiting on unnecessary change requests, work backlogs, and administrative overhead. End user driven data mashup provides features that will benefit any business, including:

  • A higher success rate of deployment due to higher end-user satisfaction, usage rates, and adoption rates
  • A greater number of actionable learning from enterprise data, generating business returns through greater sales or greater efficiency
  • Faster decision making; greater competitive market responses or strategies that stay ahead of the competition; better tactical or strategic moves in reaction to market conditions or customer performance
  • Reduced personnel needed to support your BI solution
  • Reduced number of highly-skilled analysts or DBAs needed to satisfy end-user demands

Why InetSoft?

InetSoft’s BI platform for data mashup uniquely takes the data agility concept to the ultimate level by allowing end-users to create and define data mashups on their own. This flexibility applies to two common use cases. First, users can combine data fields from data sources that have been intentionally exposed to the BI platform but not yet mapped together in a data schema. Second, the end-user can bring in his or her own data and combine it with those made available in the platform.

To the end-user, analyst, or business person who studies dashboards or sifts through reports, what takes place behind the scenes is invisible. They simply enjoy the benefit of greater access to data, and enhanced ability to gain insight from it. With user-friendly interactive dashboards, compelling visuals, and intuitive reports, InetSoft provides high-powered data mashup tools to answer any business queries you may have.

If you are looking for an intuitive new way to take your data analysis to the next level, consider InetSoft’s unique solution to end-user defined data mashup the first step to a creating a smart, progressive, and efficient business model. Give it a try and download a free version of our software today!

What is Data Block Technology?

- A patent pending technology by InetSoft that enables productive reuse of queries and a unique capability for end-user defined data mashup.

- A technology that allows users to combine data from different sources and file types without coding or scripting.

- A technology that facilitates data processing, data mining, and data visualization.


Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block™ technology enables productive reuse of queries and a unique capability for end-user defined data mashup.

This capability combined with efficient information access enabled by InetSoft's visual analysis technologies allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft was rated #1 in Butler Analytics Business Analytics Yearbook, and InetSoft's BI solutions have been deployed at over 5,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

Read the top 10 reasons for selecting InetSoft as your BI partner.

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