What Are the KPIs to Track on Facebook?
-
Reach: This KPI measures the total number of unique users who have seen your Facebook content. It provides insight into the size of your audience and the effectiveness of your content distribution strategy.
-
Engagement: Engagement metrics include likes, comments, shares, and clicks on your Facebook posts. Tracking engagement helps you understand how well your content resonates with your audience and encourages interaction.
-
Click-Through Rate (CTR): CTR measures the percentage of users who clicked on a link or call-to-action (CTA) in your Facebook posts or ads. It indicates the effectiveness of your messaging and the relevance of your content to your audience.
-
Conversion Rate: Conversion rate tracks the percentage of users who completed a desired action, such as making a purchase, signing up for a newsletter, or downloading a resource after clicking on your Facebook ad or post. It helps assess the performance of your marketing campaigns in driving desired outcomes.
-
Cost per Acquisition (CPA): CPA measures the average cost incurred to acquire a new customer or lead through Facebook advertising. It's calculated by dividing the total ad spend by the number of conversions. Monitoring CPA helps optimize your advertising budget and improve the efficiency of your campaigns.
-
Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on Facebook advertising. It helps evaluate the profitability of your advertising efforts and identify which campaigns are delivering the highest return on investment (ROI).
-
Page Likes/Followers Growth: Tracking the growth of your Facebook page likes or followers over time provides insight into your brand's popularity and audience acquisition efforts.
-
Post Timing and Frequency: Analyzing the best times to post content on Facebook and the optimal posting frequency can help maximize reach and engagement with your audience.
-
Audience Demographics: Understanding the demographics of your Facebook audience, such as age, gender, location, and interests, can inform your content strategy and targeting efforts.
-
Customer Satisfaction and Feedback: Monitoring comments, reviews, and messages from your audience on Facebook can help gauge customer satisfaction and identify areas for improvement in your products or services.
More Resources and Articles about InetSoft's Solution for Social Media Dashboards
Analytical Modeling Tools - And finally upper in the right-hand quadrant are the analytical modeling tools, traditionally our data mining workbenches that run on a desktop or in a client-server mode, for running neural networks and decision trees and various other machine learning algorithms. We are beginning to move a lot of the work that's done on these workstations into the database, which is why that there is a dotted line to a box called database analytics...
Analytics for Omnichannel CX - I think some of the mainstays that I would think drive the customer experience, obviously, the top and foremost is customer satisfaction. They'll tell you immediately if their experience has been great, or if it could be improved, and they're not shy about letting us know that. I think some of the other things that we look at is NPS, or net promoter score...
Applying Business Intelligence to Social Media - If employing BI to process information and gain insights from customer interactions in existing channels: contact centers, IVR and Web self-service and retail was challenging enough, then social media threatens to knock managers for a loop. Social media is unlike any other channel in that it is not one-on-one but a community, one where customers not the companies control the messaging. Customers can therefore make or break a product or offering at the speed of light by their comments...
Approach to KBMs - All companies, whether selling products or services, need to track their key business metrics. This screenshot shows an example dashboard created in the InetSoft Style Intelligence application. Using the point-and-click interface, this dashboard tracks several very important performance indicators and presents them all in real time to the end-user...
Articles About Business Intelligence Functions - Below you may find useful resources about the BI functions found in InetSoft's software. Data Grid Cache Map-Reduce for Business Intelligence - A transcript of InetSoft's Webinar for the Style Intelligence 10.2 release. Discusses the addition of high performance materialized views that allow for fast interactive analysis. Traditionally, our software has always defaulted to accessing your operational data sources directly. We really espoused the idea of traditional BI, where you're required to build a data warehouse. The only problem with that, and it only comes up some of the time...
Available BI Server Applications - This is a continuation of the table of contents of product information relating to InetSoft's BI server. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block technology enables productive reuse of queries and a unique capability for end-user defined data mashup. BI and Social Media - The growth in Web and IVR/speech recognition and ATM/kiosk self-service, mostly at the expense of live-agent and retail interactions has created a need for companies to also deploy analytics across these channels to understand customers' behavior. The information obtained is being integrated with that pulled from contact centers and retail via BI to see and predict customers' actions...
Benefits of InetSoft's Marketing Reporting Tools - InetSoft's marketing reporting tools are easy to use, customize, and adjust to the end user's personal preferences. The application can be up and running in weeks, not months. The reporting tools make it easy for marketing professionals to analyze various data in reports, visualizing metrics such as engagement on social media, and the success or lack thereof of pay-per-click advertisements. With InetSoft's drag-and-drop interface and point-and-click controls, marketing users who lack a technical background can build interactive marketing reports, all without help from IT...
Better Than Microsoft's Team Dashboard App - Are you looking for a good alternative to Microsoft Team's dashboard app? InetSoft's pioneering dashboard reporting application produces great-looking web-based dashboards with an easy-to-use drag-and-drop designer. Mash up Team data with other data in your organization. Get cloud-flexibility for your deployment. Minimize costs with a small-footprint solution. Maximize self-service for all types of users. No dedicated BI developer required. View a demo and try interactive examples...
BI Product Resources - This is a continuation of the table of contents of information relating to InetSoft's enterprise BI products. Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. BI Solution for Dynamic User Requirements - And then they talk about transforming a BI solution to fit the dynamic user requirements, implementing a formal methodology, agile software development and techniques and tools to accelerate development testing. Deployment should be ongoing. Scoping should be followed by rapid iterations. Allow for evolving requirements...
BI Solution for Healthcare - Are you looking for a good healthcare business intelligence solution? InetSoft's pioneering dashboard analytics application produces great-looking web-based dashboards with an easy-to-use drag-and-drop designer. Get cloud-flexibility for your deployment. Minimize costs with a small-footprint solution. Maximize self-service for all types of users. No dedicated BI developer required. View a demo and try interactive examples...
Big Data Spending Plans - Simultaneously, people have done bottom-up analyses interviewing some of the largest companies in the world, and asked them what their big data spending plans were for next year. When you do that, you're once again on that order of 1 to 1 and a half billion. Now just to be clear, total IT spending around the world is trillions of dollars, so big data is still an incredibly small part of a really big pie...
Controlling Miscellaneous Report Properties - Find information about miscellaneous report properties in InetSoft's reporting software - a leading provider of business analytics since 1996. View the information below to learn more about the Style Intelligence solution. If a number format is not specified in the designer, this property value controls the rounding of the numbers. The property values are the same as the valid arguments for the 'formatNumber()' method...
Contextual Information in a Data Visualization - That's kind of interesting. So I can see how visualization could be very useful in systems management if you're trying to understand how very complex systems are performing or not performing. I am guessing that's a pretty key area for data visualization. We've all seen these kinds of systems management software. We see peaks in valleys and you can see kind of how their operations are running. What are some other interesting ways to visualize that stuff and get a better handle on things...
 |
Read what InetSoft customers and partners have said about their selection of Style Report as their production reporting tool. |
Crucial Marketing Report Software - Marketing reporting software is crucial for analyzing a marketing department's leads, progress, and traffic. Software is particularly useful to marketing professionals when it comes to measuring the effectiveness of digital marketing campaigns, tracking the performance of blog posts, external website links, and search engine rankings...
Data Federation or Enterprise Information Integration - It's often called data federation or enterprise information integration or data virtualization, of course. That's critically important. That's a key enabler. You also need to normalize access to this information meaning within your agile data access infrastructure, transform it, convert it to some set of canonical object models or schemas or views that can then be all rolled up in a unified way and administered and accessed through a common set of APIs and interfaces and the like...
Decision Support System Dashboard Examples - Looking for good decision support system dashboards? InetSoft's pioneering dashboard reporting application produces great-looking web-based dashboards with an easy-to-use drag-and-drop designer. View a demo and try interactive examples. By mashing up multiple data sets, users can create a visualization, like the chart below, to filter, sort, and analyze electric utility data...
Elaboration on Data Integration Software - InetSoft offers Web-based BI software that includes flexible data mashup capabilities that can be your data integration solution without the need for a data warehouse. Below are articles about InetSoft's software: Query Condition Expressions - The query condition expression grammar is based on the SQL conditions. Most of the expressions have a construction identical to their SQL counterparts. Like SQL, all reserved words are case-insensitive. However, all names, including variables and child nodes...
 |
Read what InetSoft customers and partners have said about their selection of Style Scope for their solution for dashboard reporting. |
Emerging Use Cases for Big Data - A lot of emerging use cases for Big Data develop. The hype builds up, and then these new BI vendors it will satisfy the needs, and then new use cases will pop out. People will discover new ways to use the technology. Those new ways to use a technology will then cause more excitement. And eventually, the stuff that doesn't work will go away, and the stuff that does will establish new business norms...
Evaluate InetSoft's Business Insights Tool - Looking for a good business insights tool? InetSoft's pioneering dashboard reporting application produces great-looking web-based dashboards with an easy-to-use drag-and-drop designer. The built-in interactivity of the dashboards enables self-service analytics to answer almost any question and help find insights into business performance. View a demo and try interactive examples. The platform transforms and mashes up data from disparate source with live connections or high-speed caching...
High Velocity Number of Data - That's a Big Data use case, and it didn't have anything to do with data storage. It was more high velocity number of data points per a period of time. When you get up into the hundreds of millions of data points within a couple of hours or a day, we see the Big Data technologies beginning to take over, but there is no one dividing line...
Highly Rated Reporting Tools - Looking for a highly rated reporting tool? Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. View a demo and try interactive examples. InetSoft's comprehensive reporting platform can be used to create over 30 chart styles including bar, pie, line, curve, radar, waterfall, speedometer, pareto, candle, stock, stick, and bubble. These charts can be customized to show targets, provide desired x/y-axis formats and intervals, and even to show multiple datasets...
 |
Read how InetSoft saves money and resources with deployment flexibility. |
How to Avoid Data Warehousing Issues - Would you like to avoiding data warehousing issues by using a business intelligence and data integration platform that lets you mashup disparate operational data source for OLAP reporting? Evaluate InetSoft's Style Intelligence application. Read articles below for more information. Potential Problems with Data Mashups - What would you say about the potential problems with mashups? If we're talking about weakness about mashups, one weakness is that I have seen in the publishing capabilities of a mashup or a mashup product. How do we go from conveying this wonderful set of information on the person's computer screen, which is essentially...
Increase in BI End User Satisfaction - "We are very proud of the great customer satisfaction our users have expressed in these extremely important aspects of a business intelligence software application purchase," comments Mark Flaherty, CMO at InetSoft. "The product choices are so many; 171 suppliers can be found in G2 Crowd's business intelligence category. To rank among the top 3 is a fantastic achievement for our product development team and a tremendous benefit to our customers and partners, since their feedback demonstrates a lowering of the total cost of investment, a decrease in the time to productivity or go-to-market, respectively, and an increase in end user satisfaction...
Information About Activity Reporting Software - Researching activity reporting software? Since 1996, InetSoft has been an innovator in offering easy to use, but powerful interactive, Web-based reporting software. Articles below provide more related information to help you. Also, look at the resource on the left-hand navigation menu to see examples and read reviews. A free evaluation is available. WebLogic and Tomcat Reports - The following provides information about creating reports with WebLogic and Tomcat using InetSoft's highly adaptable reporting software. Create the WAR file you wish to be deployed. Let us assume the WAR file you wish to deploy is named c:\temp\sree\sree.war. 1. Start the default server and then the administrative console. 2. Expand the tree in the left pane and expand 'Deployments'. 3. Click on 'Web Application Modules' and in the right pane click...
Live Edit Reports - The 'Live Edit' option provides a view of the report with rendered data, and allows further design manipulation. Select the 'Live Edit' button to switch between regular mode and live edit mode. Since a large dataset may slow down editing, the result set size is limited to 500 rows by default...
Machine Learning in Customer Service - A company mines about six million user created content pieces, comments about products. The company analyzes this data to analyze the suggestions for the products. And a lot of it was about new products, or colors, or they wanted an old model of the product. So I think companies are trying to use a lot of this unstructured data that they couldn't use before as well, and I think that's been driving it as well...
Make Data Discovery Easier - Autonomy is very important. Make data discovery easier for users. I mentioned again before that they're seeing automation and embedded analytics functionality aimed at this to actually make the self-service BI experience better, so that users can do more in a self-service way...
Making Analytic Software Accessible - "We are very pleased to have been ranked so highly in such a crowded marketplace. To be positioned on the right side of the G2 Crowd Grid when compared to 123 vendors is an honor and a great reflection on the company's commitment to making analytic and dashboarding software as accessible and usable as possible," stated Mark Flaherty, Chief Marketing Officer at InetSoft...
Metrics vs. Key Metrics Meaning - The most important metrics that a business tracks are called key metrics. Also known as a key performance indicator, or KPI, a key metric is a statistic which, by its value gives a measure of an organization or department's overall health and performance. KPIs, or key performance indicators, are vital metrics connected to time sensitive goals. All organizations, from nonprofits to multinational corporations, need to track key metrics in order to have an accurate picture of what is going on. Simply looking at key metrics can give a reading of an organization that would otherwise require sophisticated analysis of large amounts of data...
Researching BI Systems - Researching BI systems? InetSoft offers business intelligence software for dashboards, reporting and mashups that can be easily deployed and used. Read articles below related to InetSoft's BI system. How data intelligence can improve the energy and utilities sector - Dashboard software has the features and functionality to power up the energy and utilities industry in a number of key areas. Here, we're going to explore how the best reporting software, coupled with an analytic business intelligence mindset, can improve the sector. Such a complex and multi-faceted...
Resources for Data Analysis Programs - Looking for data analysis programs? InetSoft offers a web-based BI platform that can includes easy to use visual analysis tools and is quick to deploy. View a demo. Read customer reviews. Performance Management and Analytics Vision - I recently read a research study where they asked a number of questions about where organizations are in realizing this whole performance management and analytics vision. And where are they at in evolving their finance infrastructure. They asked the question, does your organization and your senior management...
Restaurant Employees Dashboard - The HR manager has under his supervision tens or hundreds of workers who report at different times of the day and work for a specific number of hours. The HR must record the time when the restaurant worker reported to work, the time they left and the number of hours they worked. To make his work easier, the HR manager will need a worker's dashboard, also known as an employee dashboard. A human resource dashboard is an intelligent tool that eases the work of the HR by helping him keep track and all the restaurant workers...
Second Trend in Business Intelligence - The second trend in business intelligence is a technology one. It's in-memory computing. For almost the entire history of computing, up until now really, memory has been a resource that has always been a limiter of what can be done in information processing. While the cost per MB or GB kept coming down, it's only now where it's low enough to catch up with the data processing needs we have in everyday business. It now makes it possible to think about redesigning software to take advantage of it, relying less on the traditional disk-based architecture. Granted data stores are growing all the time, but you can now have so much of your data sitting in memory without disrupting the operational systems collecting new data...
 |
Read why choosing InetSoft's cloud-flexible BI provides advantages over other BI options. |
Simple Dashboard Design Example - The key to successful BI strategy is simple dashboard design. When a business or enterprise wants to explode the potential of their data findings they need to implement business intelligence in a way that is at once sophisticated and accessible. This is from where the idea of dashboard originated. And since their inception dashboards have become increasingly capable, but seemingly at the same time, overtly and unusably complex...
Smart Farming with Big Data - Farms and other agricultural enterprises are just as sensitive to prices in the market as any other industry. Knowing which key metrics or KPIs (key performance indicators) to study can help farmers keep a check on rising costs or tumbling revenues. The continuous feed of data allows them to take timely action and increase their productivity and profit...
Solution for Marketing Client Reporting - Marketing agencies need client reports so they can show their customers what the agency is doing for their business. Client reporting software is particularly useful to marketing professionals when it comes to measuring the effectiveness of digital marketing campaigns, tracking the performance of blog posts, external website links, and search engine rankings...
Tie Analytics to Actual Decisions - Tie analytics to the actual decisions that they need to make. Identify what are their key decisions. Try to figure out which ones need some help. You know which ones need to be improved, and then apply several interventions. Analytics in my research are the most common intervention but you also find that they're typically applying changes in culture and leadership to improve their decision making, educating frontline people, changing the whole decision process. So analytics are really only one intervention that organizations need to make. They need to be done in concert...
Vision of Integrated Data Platform - To move towards this vision, you need to begin to rethink your entire information analytics infrastructure, really rolling out to more comprehensive cross-application data governance and stewardship initiatives. You need to think in terms of end-to-end lifecycle metadata governance, predictive model governance in a way that you have never of before where predictive models have been traditionally rolled out in silos that are often associated with particular vendors' tools and particular analytic data marts...
Visualization Technology Makes Dashboards Better - This is a great illustration of how visualization technology makes dashboards better than reports. If you look at it closer, you can see it's going up by the end of the quarter, and then it goes down in the beginning of the next quarter. Up again, down, up again, down, this is a very well-known pattern in sales. It's called the hockey-stick pattern...
What Are the Different Types of Reporting Software? Interested in finding different types of reporting software? Since 1996, InetSoft has been an innovator in offering easy to use, but powerful interactive, Web-based reporting software. Articles below provide more related information to help you. Also, look at the nav menu above to see examples and read reviews. A free evaluation is available...
Which Are the Best Embedded Analytics Tools? - Our program today is maximizing the power of data with embedded analytics tools. I'll be talking about some trends around that are impacting the direction of embedded analytics. Some of the issues around increasing the potential of the best embedded analytics with Cloud platforms and frameworks, which is really one of the big changes in this world of embedded analytics...