InetSoft on DM Radio: Changing the Game with New Data Visualization Capabilities

This is the continuation of the transcript of DM Radio’s program titled “The Consumerization of Business Intelligence: How and Why.”

Tracie Kambies:  Francois, one of the questions I have for you is, what are you seeing as far as the visualization capabilities?  With all of this consumerization of BI, it’s the experience that the user has from having the data at their fingertips. It’s about how the data becomes real to them and how it informs them better.  What you are seeing is real demand in this space, because data might be served faster, but it still may just be a bunch of rows and columns. So how is that visualization really helping the adoption and changing the game?

Francois Ajenstat:  Well, it's interesting, because visualization isn’t just about a chart; everybody can create charts.  Visualization is an approach that helps people to more easily see and understand their data.  When you think about how people reason and how their brains work, the cognitive system, the visual system is actually one of the most powerful systems that we have.  And when people can see the data on the screen, they are able to reason with that data more easily, “Oh, that bar is bigger than this other bar.  This line is going up, or it's going down.” 

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And so, the visualization technology is really an approach, and when people can see the data first, they are able to start leaning in and answering different views, and seeing that data happen immediately.  And I think that’s actually a big change in how people’s expectations are shifting as well, where we used to just get green bar reports, they got graduated to more traditional reports of rows and columns.  Now as you work with data, it's a picture going after another picture, and without using the cliché that the picture is worth a thousand words, but that’s really why visualization is changing the interaction paradigm of Business Intelligence from my standpoint.

Tracie Kambies:  Yeah.  I really think the right word is, interaction point, right, because with some of the tools that are coming out today I think to help consumerize BI a little bit faster, it’s that ability to interact real-time with the visual data.  The data has been visualized.  And while I agree that visualization is that approach, there is also the kind of experience that the user really wants.  We were talking about the devices, and the recent front cover of a Time Magazine had a four-year-old with an iPad, and I just think about that four-year-old in 20 years, when they are in the workforce, and wonder what they are going to be doing.  They are already in this visual experiential place, so what are they going to be needing and wanting and desiring?  We have got to keep pace with that type of growth.

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Consumerization of Business Intelligence

Justin Kern:  Right.  They have already got millennials taking up 40% of the workforce by the end of next year.  So that kid’s generation even beyond takes this consumerization of business intelligence and takes this visual element to the Nth degree.

Tracie Kambies:  Right.

Eric Kavanagh:  Right, that’s a really good point.  And we will go ahead and push the next spot here in just a second.  But I just wanted to comment on a couple of things.  One, I love that concept of leaning into your data  I think that makes a lot of sense and it is what we are enabling these days, so good job on that one.  Let's go ahead and push this next spot.  We will get back with our final guests and then I am sure we will have a great roundtable after that.  So standby folks, you are listening to DM Radio.

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